‘Festival of the Impossible’ New Media, Augmented & Virtual Reality Art Showcase Lands at Minnesota Street Project

Immersive art is all around us, whether you like it or not. If you happen to have exhausted all of the angles at the Museum of Ice Cream, or you already crossed the latest inflatable exhibit at the Exploratorium off your bucket list and crave a slightly more thoughtful museum experience, the upcoming Festival of the Impossible might be the ticket. Happening June 8th-10th at the Minnesota Street Project, the festival merges augmented reality, virtual reality, and other forms of artwork, and aims to present the now-ubiquitous ‘experiential art’ premise in a whole new light.

The lineup includes video artist Elaine Buckholtz, web designer Estella Tse, mixed media artist Gabriel Barcia-Colombo, whose work centers on memory and generational gaps, augmented reality aficionado Can Buyukberber and many more. Some installations are collaborative, a result of an artist-designer partnership, while others are solo explorations of the topic, with a generous representation of Adobe masterminds, due to the company’s sponsorship of the festival.

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Festival of the Impossible
Minnesota Street Projects, 1275 Minnesota Street, San Francisco
Friday, June 8th, 5-9pm (Opening night celebration)
Saturday, June 9th, 11am-8pm
Sunday, June 10th, 11am-6pm