Every six months, Mission district cocktail bar Trick Dog discards its entire menu and replaces it with a new, themed selection of drinks. The 11th iteration was introduced this week and dubbed Trick Dog Airways, a collection of concoctions that mimics the design of a safety information card, like the ones you’d find in the back pocket of an airplane seat.
The latest menu, designed by Trick Dog’s Josh Harris and Morgan Schick, gives each of its new cocktails the full-on, first-class treatment, with flight-related puns all along the way. Drinks are cleverly named after international terminals abbreviations, for example, “SYD” for Sydney (Calle 23 reposado tequila, Skipper dark rum, charred honey, rosemary, blueberry, lime, on crushed ice), and DUB for Dublin, Ireland International airport (Jameson Black Barrel whiskey, Cointreau, Tempus Fugit Kina l’Aero d’Or, green juice, lime, Harp lager, on ice). Further, “Business class” drinks come with Trick Dog private barrels such as Mellow Corn Whiskey and Elijah Craig Small Batch bourbon.
The brochure-like menu contains illustrations by Peter Gamlen. Hard copies of each of the bi-level warehouse bar’s menus, including past themes, are available for purchase, with all proceeds benefitting particularly charities. Money from the latest menu will go to Seven Teepees Youth, which provides services to inner-city youth.
Themes of previous menus have included a Zodiac chart with cocktails designed after astrological signs, conspiracy theory menu with drinks inspired by yetis and UFOs, and a mural project theme. Its most recent rhyming children’s book theme won the 2017 “World’s Best Cocktail Menu” by the cocktail industry’s Spirited Awards.