Cleanse is Joywave's fourth studio album and is the follow-up to 2020's Possession which released on March 13th 2020 as the world shut down. With a virus ravaging the world and no possibility of touring for the foreseeable future, Joywave frontman Daniel Armbruster was once again able to dig into his own psyche and see what surfaced. The 10 tracks that make up Cleanse were conceived, written and recorded in Armbruster's home studio when "reminders of our fragile mortality were everywhere, punctuated by the ongoing pandemic and civil unrest," he notes. "Cleanse became the words, encouragement, and occasional cautions that I would want to share with you if this was the last time we spoke," Armbruster reflects. Highlights on the album include the catchy and clever "Buy American, " the introspective "After Coffee" which celebrates the pleasures of the mundane, the ambient groove of "Pray For The Reboot," the brooding and expansive "The Inversion" and "Every Window Is A Mirror" which according to Armbruster recalls "our inability to understand the experiences of others."
"This is the first time since Joywave has been a known entity that I can remember no one explicitly asking me to make a record. Our third LP, Possession, came out March 13th 2020, and the world stopped just a few days later. Our whole album cycle was dead on arrival. We had spent close to 18 months making and setting up that record. It was crushing to watch everything we had worked so hard to roll out in just the right way obliterated in an instant.
But creatively, the timing couldn't have been better. Something more positive began to emerge. With our dense touring schedule shelved, I was able to reflect on past travels and appreciate them in a new way. But reminders of our fragile mortality were everywhere, punctuated by the ongoing pandemic and civil unrest. The music began to encompass all of this. It became the words, encouragement, and occasional cautions that I would want to share with you if this was the last time we spoke. And with all this time spent looking inward came the realization that there were still a few chips I was carrying on my shoulder that I needed to let go of. Maybe you have those too.
One of my first jobs ever was at a car wash. I thought of the band, after years spent on the road taking a breather. Going through that wash process. Watching all the dirt and mud stripped away. Coming out the other side refreshed and rejuvenated. Still having experienced everything from before, but no longer wearing the scars.
Welcome to Cleanse - Daniel Armbruster
~~~~~~~~~
Joywave has spent much of the past decade holding an aural mirror to society, concocting a distinctively modern approach towards pop music that is both organic and synthetic, much like our own day-to-day lives. The Rochester, NY-based band is now wrapping up work on their hugely anticipated third album, POSSESSION, due via Cultco Music / Hollywood Records in early 2020. Produced at Joywave's own studio in Rochester by founder Daniel Armbruster, arranged by Armbruster and his fellow band members Joseph Morinelli, Paul Brenner, and Benjamin Bailey, and then mixed by Dan Grech-Marguerat (The Killers, Liam Gallagher, Lana Del Rey), advance tracks from the LP offer a clear display of the band's evolution from the basement to the big stage, to their current role of full-fledged pop provocateurs, fearlessly assimilating genres, motifs, and big ideas into its own one-of-a-kind identity. Songs such as the unprecedented first single, "Like A Kennedy" or the haunting "Blank Slate" provide both commentary and catharsis by bridging the political with the personal, as Armbruster's finely etched social commentaries ultimately give way to frank introspection.
"The album really focuses on control," says Armbruster. "It examines it on a broader societal level but also on a very personal level, like, how do I gain control over my own life and experiences? We turn on the news now and it's like, what is happening? How am I supposed to go to the grocery store or think about paying my bills or whatever mundane thing I need to do?"
Joywave first came together in 2010 to put live flesh on the bones of songwriter-multi-instrumentalist Armbruster's original home recordings. A series of visionary mixtapes and EPs followed, as did Big Data's RIAA gold certified 2013 single, "Dangerous (Feat. Joywave)," a #1 hit at Alternative radio as well as a top 10 multi-format smash. 2014's HOW DO YOU FEEL? EP was fast followed by the band's full-length debut album, HOW DO YOU FEEL NOW? The album spawned a string of multi-format hits and 2016's innovative remix collection, SWISH. The following year saw CONTENT make a top 10 debut on Billboard's "Heatseekers" chart upon its arrival, powered by the Alternative radio favorites, "It's A Trip" and "Doubt."
Cleanse is Joywave's fourth studio album and is the follow-up to 2020's Possession which released on March 13th 2020 as the world shut down. With a virus ravaging the world and no possibility of touring for the foreseeable future, Joywave frontman Daniel Armbruster was once again able to dig into his own psyche and see what surfaced. The 10 tracks that make up Cleanse were conceived, written and recorded in Armbruster's home studio when "reminders of our fragile mortality were everywhere, punctuated by the ongoing pandemic and civil unrest," he notes. "Cleanse became the words, encouragement, and occasional cautions that I would want to share with you if this was the last time we spoke," Armbruster reflects. Highlights on the album include the catchy and clever "Buy American, " the introspective "After Coffee" which celebrates the pleasures of the mundane, the ambient groove of "Pray For The Reboot," the brooding and expansive "The Inversion" and "Every Window Is A Mirror" which according to Armbruster recalls "our inability to understand the experiences of others."
"This is the first time since Joywave has been a known entity that I can remember no one explicitly asking me to make a record. Our third LP, Possession, came out March 13th 2020, and the world stopped just a few days later. Our whole album cycle was dead on arrival. We had spent close to 18 months making and setting up that record. It was crushing to watch everything we had worked so hard to roll out in just the right way obliterated in an instant.
But creatively, the timing couldn't have been better. Something more positive began to emerge. With our dense touring schedule shelved, I was able to reflect on past travels and appreciate them in a new way. But reminders of our fragile mortality were everywhere, punctuated by the ongoing pandemic and civil unrest. The music began to encompass all of this. It became the words, encouragement, and occasional cautions that I would want to share with you if this was the last time we spoke. And with all this time spent looking inward came the realization that there were still a few chips I was carrying on my shoulder that I needed to let go of. Maybe you have those too.
One of my first jobs ever was at a car wash. I thought of the band, after years spent on the road taking a breather. Going through that wash process. Watching all the dirt and mud stripped away. Coming out the other side refreshed and rejuvenated. Still having experienced everything from before, but no longer wearing the scars.
Welcome to Cleanse - Daniel Armbruster
~~~~~~~~~
Joywave has spent much of the past decade holding an aural mirror to society, concocting a distinctively modern approach towards pop music that is both organic and synthetic, much like our own day-to-day lives. The Rochester, NY-based band is now wrapping up work on their hugely anticipated third album, POSSESSION, due via Cultco Music / Hollywood Records in early 2020. Produced at Joywave's own studio in Rochester by founder Daniel Armbruster, arranged by Armbruster and his fellow band members Joseph Morinelli, Paul Brenner, and Benjamin Bailey, and then mixed by Dan Grech-Marguerat (The Killers, Liam Gallagher, Lana Del Rey), advance tracks from the LP offer a clear display of the band's evolution from the basement to the big stage, to their current role of full-fledged pop provocateurs, fearlessly assimilating genres, motifs, and big ideas into its own one-of-a-kind identity. Songs such as the unprecedented first single, "Like A Kennedy" or the haunting "Blank Slate" provide both commentary and catharsis by bridging the political with the personal, as Armbruster's finely etched social commentaries ultimately give way to frank introspection.
"The album really focuses on control," says Armbruster. "It examines it on a broader societal level but also on a very personal level, like, how do I gain control over my own life and experiences? We turn on the news now and it's like, what is happening? How am I supposed to go to the grocery store or think about paying my bills or whatever mundane thing I need to do?"
Joywave first came together in 2010 to put live flesh on the bones of songwriter-multi-instrumentalist Armbruster's original home recordings. A series of visionary mixtapes and EPs followed, as did Big Data's RIAA gold certified 2013 single, "Dangerous (Feat. Joywave)," a #1 hit at Alternative radio as well as a top 10 multi-format smash. 2014's HOW DO YOU FEEL? EP was fast followed by the band's full-length debut album, HOW DO YOU FEEL NOW? The album spawned a string of multi-format hits and 2016's innovative remix collection, SWISH. The following year saw CONTENT make a top 10 debut on Billboard's "Heatseekers" chart upon its arrival, powered by the Alternative radio favorites, "It's A Trip" and "Doubt."
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