Join Us
for the inaugural edition of
If So, What?
Where Art and Design Meet Silicon Valley
April 26 - 29, 2018 | Palace of Fine Arts | San Francisco
ART. ARTIFICIAL INTELLIGENCE. CRYPTOCURRENCY. TECHNOLOGY.
Feel. Connect. Experience.
If So, What? Is a new art and design event that brings together leaders in the fields of art, design, music and innovation to create an immersive experience for visitors.
The event will feature leading international galleries and truly immersive multimedia installations. A panel series with executives from the fields of art and technology and eclectic music performances will round up the programming.
DISCOVER
Discover traditional and cutting edge galleries and compelling works from international artists. Leading galleries from Europe, Asia and the US will present works ranging from the most innovative global design to the latest trends in contemporary art.
EXPERIENCE
Experience curated, immersive multimedia installations including some of today’s most cutting edge large-scale installations that merge art with technology - such as projection mapping, an Augmented Reality digital sculpture garden, interactive media art and works created using Artificial Intelligence.
LEARN & ENGAGE
Learn about the latest advances in AI, what the future of cryptocurrency looks like and how art and technology are interfacing in unprecedented ways - in 15 keynotes and panel discussions from charismatic leaders. Listen and discuss with current and former Executives from Apple, Google, Facebook, Artnet, GoDaddy and The Real Real as well as leaders from Academica such as Stanford or Institutions as BAMP/PFA and Nevada Museum of Art. This program will be roundup by forward-looking crypto discussions of pioneering crypto artists and art blockchain technologies.
LISTEN
Enjoy music performances and relax on our piazza while connecting with friends, both old and new. If So, What? will present contemporary music performances produced by San Jose Jazz, a Silicon Valley-based non-profit celebrating jazz as a dynamic, evolving art form.
CHALE BROWN & THE CME
With an up tempo, yet soulful blend of Azonto, R&B, Salsa & Reggae, Chale Brown & THE CME will kick off the evening portion of the Music series with a distinctive blend of music designed to inspire you to start the weekend in the right style.
SHEA BUTTER
Known for “speaking with his hands”, DJ Shea Butter draws inspiration for his eclectic, free flowing genre crushing mixes from a range of artists and styles including Afro Cuban Rhythms, Santana, Marvin Gaye and Stevie Wonder.
SAKE ONE
DJ Sake One has an established reputation in the hip hop and scene, including opening up for well-known acts including Mos Def and Kanye West. His soulful lounge tracks and bass-filled remixes are a reflection of his work with his community, his life, decades of music and hip hop.
SHOP
Shop for pieces from our curated selection of international galleries from London, Paris, Sao Paulo, Amsterdam, Tel Aviv, Kyoto, New York, Los Angeles and San Francisco
FULL PROGRAM & PRESS INFORMATION
The full program can be found on ifsowhat.com
The latest press release can be found on ifsowhat.com/press
DATES & LOCATION
DATES
April 26-29, 2018
VIP PREVIEW
Thursday, April 26
GENERAL ADMISSION / OPEN TO PUBLIC
Friday - Sunday, April 27-29
12:00pm - 9:00pm
LOCATION
Palace of Fine Arts
3301 Lyon St
San Francisco, CA 94123
Join Us
for the inaugural edition of
If So, What?
Where Art and Design Meet Silicon Valley
April 26 - 29, 2018 | Palace of Fine Arts | San Francisco
ART. ARTIFICIAL INTELLIGENCE. CRYPTOCURRENCY. TECHNOLOGY.
Feel. Connect. Experience.
If So, What? Is a new art and design event that brings together leaders in the fields of art, design, music and innovation to create an immersive experience for visitors.
The event will feature leading international galleries and truly immersive multimedia installations. A panel series with executives from the fields of art and technology and eclectic music performances will round up the programming.
DISCOVER
Discover traditional and cutting edge galleries and compelling works from international artists. Leading galleries from Europe, Asia and the US will present works ranging from the most innovative global design to the latest trends in contemporary art.
EXPERIENCE
Experience curated, immersive multimedia installations including some of today’s most cutting edge large-scale installations that merge art with technology - such as projection mapping, an Augmented Reality digital sculpture garden, interactive media art and works created using Artificial Intelligence.
LEARN & ENGAGE
Learn about the latest advances in AI, what the future of cryptocurrency looks like and how art and technology are interfacing in unprecedented ways - in 15 keynotes and panel discussions from charismatic leaders. Listen and discuss with current and former Executives from Apple, Google, Facebook, Artnet, GoDaddy and The Real Real as well as leaders from Academica such as Stanford or Institutions as BAMP/PFA and Nevada Museum of Art. This program will be roundup by forward-looking crypto discussions of pioneering crypto artists and art blockchain technologies.
LISTEN
Enjoy music performances and relax on our piazza while connecting with friends, both old and new. If So, What? will present contemporary music performances produced by San Jose Jazz, a Silicon Valley-based non-profit celebrating jazz as a dynamic, evolving art form.
CHALE BROWN & THE CME
With an up tempo, yet soulful blend of Azonto, R&B, Salsa & Reggae, Chale Brown & THE CME will kick off the evening portion of the Music series with a distinctive blend of music designed to inspire you to start the weekend in the right style.
SHEA BUTTER
Known for “speaking with his hands”, DJ Shea Butter draws inspiration for his eclectic, free flowing genre crushing mixes from a range of artists and styles including Afro Cuban Rhythms, Santana, Marvin Gaye and Stevie Wonder.
SAKE ONE
DJ Sake One has an established reputation in the hip hop and scene, including opening up for well-known acts including Mos Def and Kanye West. His soulful lounge tracks and bass-filled remixes are a reflection of his work with his community, his life, decades of music and hip hop.
SHOP
Shop for pieces from our curated selection of international galleries from London, Paris, Sao Paulo, Amsterdam, Tel Aviv, Kyoto, New York, Los Angeles and San Francisco
FULL PROGRAM & PRESS INFORMATION
The full program can be found on ifsowhat.com
The latest press release can be found on ifsowhat.com/press
DATES & LOCATION
DATES
April 26-29, 2018
VIP PREVIEW
Thursday, April 26
GENERAL ADMISSION / OPEN TO PUBLIC
Friday - Sunday, April 27-29
12:00pm - 9:00pm
LOCATION
Palace of Fine Arts
3301 Lyon St
San Francisco, CA 94123
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