Every Thursday of PINKMAS is dedicated to those who could use a little company – the first 350 guests that come alone getting in for free! So, even if your friends are lame and don’t want to come, you still can, and maybe make new friends. You never know.

Perfect for the holiday season, PINKMAS brings lots of family-friendly activities. PINKMAS includes a giant pink forest that you and your family or friends can walk through, a gingerbread house that you can actually walk into, and even unicorn disco! There will also be a debut of a brand new ice cream flavor: “Gingerbread Disco”.

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8 DAYS TIL PINKMAS 💝🔔✨ While we gear up for our NEW HOLIDAY SPECTACULAR at MOIC SF, we're sharing one of #TEAMMOIC's flavorite traditions 👭🎁👬 MOIC HQ calls New York City HOME 🗽 And holidays in NYC would not be complete without the Rockefeller Center Christmas Tree 🎄🙌 The massive tree is a world-wide symbol of peace and joy – not just illuminating Midtown Manhattan, but also bringing people TOGETHER through events and other time honored traditions like ice skating! ❄️⛸ We LOVE how powerful this the Rockefeller Christmas Tree is in UNITING with HOPE & CHEER people regardless of what they celebrate under this tree that's larger than life ❤️ This Pinkmas season, we're embracing not just one tree.. but an whole pink, sparkling FOREST at MOIC SF to inspire connection & happiness for ALL 🎀🌟 Tickets are LIMITED – LINK IN BIO 🍦 (Image by: @space.ram) #moicpinkmas #museumoficecream

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The Museum of Ice Cream was all the rage when it debuted; so much so that instead of come and go as pop-ups often do, it remained at the corner of Grant & O’Farrell at Market Street and transformed the historic bank / former Emporio Armani building.

PINKMAS runs through Sunday, December 30th
Tickets are $38;  Children 2 and younger don’t need a ticket. Group discounts are available.

at 1 Grant Avenue in San Francisco
Market Street at Grant & O’Farrell, close to Union Square, and near BART & Muni