Three Twins Ice Cream is celebrating its 7th anniversary today, Monday, August 27, 2012. Customers who visit one of their scoop shops today, will only pay 77 cents for a scoop or $3 for any prepackaged pint of ice cream.

This popular local ice cream company was founded in 2005 by Neal Gottlieb, the only organic ice cream factory (in Petaluma) in the country. Unfortunately, city residents won’t be able to participate in this promotion, because an apartment fire damaged the only SF store at 254 Fillmore Street on September 27, 2011. The entire building has been demolished now, which displaced 30 tenants and several merchants, including the scoop shop. Construction of the new building is expected to be completed by early 2013. So, we assume that a similar offer will be available during next year’s anniversary.

Earlier this year, Three Twins made the news for posting an odd menu item: “the world’s most expensive ice cream sundae” priced at $3,333.33 – it’s a banana split topped with 3 syrup reductions made from rare dessert wines, a 1960s vintage port, a Chateau d’Yquem, the only French dessert wine to hold the “Premier Cru Superieur” designation, and a German Trockenbeerenauslese made from dried grapes. This sundae is served with an antique ice cream spoon from the 1850s. And if ordered a day ahead, a cellist will be provided, at no additional cost. No word yet if Guinness World Records would be invited to certify this record.

One third of the purchase price would be donated to a local land trust. Because Three Twins has a charitable commitment to land conservation, which it currently supports by donating one percent of company sales. Neal Gottlieb said in a media interview, that so far nobody has placed an order for this special sundae. But he wasn’t expecting any takers, since the main purpose was reading entertainment and publicity. Gottlieb often employs unorthodox guerilla marketing tactics like this, and doesn’t hesitate to dress up in a green spandex costume (company colors), decorated with empty ice cream tubs, just to promote his ice cream at festivals, and other public events.

We wish you a happy birthday Three Twins Ice Cream! We love both your food products and clever antics.

Graphic Credit: Three Twins Ice Cream Facebook. Video Credit: Wine Spectator.