Viva La Revolucion! Jamie Oliver, best known as The Naked Chef, is starting a food revolution and he wants you to join in. His foundation is hosting Food Revolution Day, a “global day of action to inspire, educate, and empower people everywhere to stand up for real food.”

Hosted by Epicuring, CUESA and Sprouts, the first ever Food Revolution Day will be held at the Ferry Building this Saturday. This family-friendly event is meant to “raise awareness about people’s food habits and promote better food and education for everyone.”

There will be cooking demos (featuring, among others, Sprouts Cooking Club and chef Nicolai Lipscomb from Fifth Floor), free recipes and a tour of the Ferry Building’s marketplace, among other activities. You can also pick up free veggies and herbs from students at John O’Connell High School who grew them in their school garden.

According to organizers, “Thousands of people worldwide will participate in events to raise awareness on preventing diet-related diseases, and to arm people with the knowledge and tools to make healthier food choices.”

Sounds great, but I feel that if the Foundation really wanted to reach out into communities that don’t have access to real food or may need to have awareness raised around nutrition then perhaps the most effective thing would have been to hold the event at an isolated and marginalized neighborhood like Bayview-Hunter’s Point or Sunnyside? But the Ferry Building? While it is definitely more visible, it’s like preaching to the choir. Anyone who’s willing to pay $4 for an organic peach already knows about food issues.

It should be noted, however, that all the proceeds raised from this event will go to “support food education projects for both children and adults through the Jamie Oliver Foundation in the U.S., UK and Australia.”


Food Revolution Day

The Ferry Building

Sat May 19, 8am – 2pm

Note: All activities take place at the CUESA Classroom at the Ferry Plaza Farmers Market (the big white tent at the front of the building, north side).