After months of drama, debt and innuendo, Napa’s BottleRock music festival will return this year with new ownership.
The festival, scheduled for May 30 to June 1 at Napa Valley Expo, will have multiple stages and food offerings from popular Napa chefs, according to Latitude 38 Entertainment, a new Napa-based production company taking over festival management.
The team behind 38 Entertainment includes Napa Valley entrepreneurs David Graham, Justin Dragoo, Jason Scoggins and Joe Fischer.
“As new producers of BottleRock, our vision is to keep the best-of-the-best from the 2013 festival-goer experience while taking this up another notch,” said Graham in an announcement today. “We think attendees are going to fall in love with Napa all over again.”
There is no word yet on on who might perform this year, but the company insists attendees last year will be happy with the acts in 2014, booked under the direction of new festival director Steve Macfadyen.
Macfadyen most recently managed entertainment at Agua Caliente Casino in Rancho Mirage and previously held positions at House of Blues and Bill Graham Presents.
BottleRock made waves on the summer festival scene with its debut last year, booking an all-star lineup with Kings of Leon, Flaming Lips, Macklemore, Jane’s Addiction and Cake among the headliners.
Unfortunately for the local organizers, the high booking fees for those acts and other overhead fees left them at least $5.5 million in debt after the show was over, according to the Napa Register.
Despite the debt and much hand-wringing among Napa locals over potential unruly crowds taking over their city—fueled by skeptical politicians and unfavorable local news reports—the festival was a success with favorable reviews from most attendees.
Tickets for the festival are scheduled to go on-sale in early March. We’ll post more details as they arrive.