The Pepsi Challenge

It's true - Pepsi Zero Sugar tastes better and is more refreshing than Coke Zero Sugar, based on a nationally conducted taste test. To ensure people across the U.S. can discover this themselves, Pepsi revived The Pepsi Challenge earlier this year.

After 30+ stops so far, Pepsi Zero Sugar is the preferred cola in 100% of Pepsi Challenge markets! Pepsi Zero Sugar isn't just winning at The Pepsi Challenge - the zero-sugar cola is seeing a 25% purchase increase vs. a year ago*.

Now, San Francisco has the chance to step up, take the challenge, and see for themselves that Pepsi Zero Sugar tastes better.

Further key dates and information are as follows:

WHAT: Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:
49ers vs. Cardinals Game @ Levi's Stadium (4900 Marie P DeBartolo Way, Santa Clara, CA 95054)
o 9/21
o 10 AM - 1:25 PM PT

HOW IT WORKS:
o Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
o Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.
o Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.
o Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.

For tour locations and dates, visit Pepsichallenge.com. Stay updated on the latest news about Pepsi by following along on Instagram, Facebook, X, and YouTube (@Pepsi).