Sir Mix-A-Lot parlayed a gonzo tribute to women with large buttocks into hip-hop immortality. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap's great D.I.Y. success stories. Coming from a city - Seattle - with barely any hip-hop scene to speak of, Mix-A-Lot co-founded his own record label, promoted his music himself, produced all his own tracks, and essentially pulled himself up by the proverbial American bootstraps.
Even before "Baby Got Back," Mix-A-Lot was a platinum-selling album artist with a strong following in the hip-hop community, known for bouncy, danceable, bass-heavy tracks indebted to old-school electro. However, it took signing with Rick Rubin's Def American label - coupled with an exaggerated, parodic pimp image - to carry him into the mainstream.
Sir Mix-A-Lot parlayed a gonzo tribute to women with large buttocks into hip-hop immortality. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap's great D.I.Y. success stories. Coming from a city - Seattle - with barely any hip-hop scene to speak of, Mix-A-Lot co-founded his own record label, promoted his music himself, produced all his own tracks, and essentially pulled himself up by the proverbial American bootstraps.
Even before "Baby Got Back," Mix-A-Lot was a platinum-selling album artist with a strong following in the hip-hop community, known for bouncy, danceable, bass-heavy tracks indebted to old-school electro. However, it took signing with Rick Rubin's Def American label - coupled with an exaggerated, parodic pimp image - to carry him into the mainstream.
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