SASHA SLOAN
Boston-born, LA-based pop maverick Sasha Sloan is steadily building up a stockpile of emotionally-rich, left-of-center pop that showcases a massive new talent. The first display of this talent came with last October's ‘Ready Yet’, a deceptively subtle, gently pulsating earworm produced by Diplo associate King Henry, with over 11 million Spotify plays and counting. Now follows the sweetly melancholic new single ‘Normal’, its confessional, catchy chorus is set to become an anthem for introverts everywhere. These two, along with four other tracks, come together to make up Sasha’s debut EP, sad girl, released this spring via RCA Records.
So now emerges Sasha Sloan in her own right. For her, storytelling is key, with each song on her debut EP imbued with a kernel of real emotion. It's there in the bittersweet chorus of ‘Normal,’ as she sings, “keep on playing that song that I don't like, I just want to feel normal for the night,” and the string-drenched ‘Fall’ which builds to a crescendo of “I fucked up and now I see it”. Delicate vocals and sparse production on ‘Ready Yet’ highlight the emotional fragility of handling a lapsed relationship, whilst the bubbling electronics of ‘Hurt’ house a lyric about how terrifying falling in love can be, especially when it might not be reciprocated. “I remember these lyrics came out so fast, ‘and I even like you when I’m sober and honestly that’s a first / I freak out every time we get closer cause I’m scared that it’s just gonna hurt.' I guess when it’s real, it’s extra scary.”
With over 40 million streams on Spotify already, any other artist might feel the pressure to start thinking about an album already. There's no rush here, however. No grand proclamations; sad girl is the beginning of a steady stream of heartfelt, emotional pop music whose aim is to forge an unbreakable connection. If this is Sasha starting to figure out who she is, it will be worth sticking around to see what makes up the rest of that blueprint.
SASHA SLOAN
Boston-born, LA-based pop maverick Sasha Sloan is steadily building up a stockpile of emotionally-rich, left-of-center pop that showcases a massive new talent. The first display of this talent came with last October's ‘Ready Yet’, a deceptively subtle, gently pulsating earworm produced by Diplo associate King Henry, with over 11 million Spotify plays and counting. Now follows the sweetly melancholic new single ‘Normal’, its confessional, catchy chorus is set to become an anthem for introverts everywhere. These two, along with four other tracks, come together to make up Sasha’s debut EP, sad girl, released this spring via RCA Records.
So now emerges Sasha Sloan in her own right. For her, storytelling is key, with each song on her debut EP imbued with a kernel of real emotion. It's there in the bittersweet chorus of ‘Normal,’ as she sings, “keep on playing that song that I don't like, I just want to feel normal for the night,” and the string-drenched ‘Fall’ which builds to a crescendo of “I fucked up and now I see it”. Delicate vocals and sparse production on ‘Ready Yet’ highlight the emotional fragility of handling a lapsed relationship, whilst the bubbling electronics of ‘Hurt’ house a lyric about how terrifying falling in love can be, especially when it might not be reciprocated. “I remember these lyrics came out so fast, ‘and I even like you when I’m sober and honestly that’s a first / I freak out every time we get closer cause I’m scared that it’s just gonna hurt.' I guess when it’s real, it’s extra scary.”
With over 40 million streams on Spotify already, any other artist might feel the pressure to start thinking about an album already. There's no rush here, however. No grand proclamations; sad girl is the beginning of a steady stream of heartfelt, emotional pop music whose aim is to forge an unbreakable connection. If this is Sasha starting to figure out who she is, it will be worth sticking around to see what makes up the rest of that blueprint.
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