Office Hours: Crowdfunding for Food Startups w/ Cheryl Clements, PieShell

Event has passed (Thu Aug 17, 2017 - Thu Aug 17, 2017)
The Archery
09:30 AM
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Introducing Office HoursAs an added benefit for being part of our community, the KitchenTown Learning Lab is launching Office Hours, an occasional format where we provide access for you to have one-on-one meetings with experts from across the food industry.
Here’s how it works: Sign up for a slot and we’ll send you a brief questionnaire for you to provide some basic background information about your company. Our expert will review your responses before you meet so you can maximize your time together to get answers to your most pressing questions.

Meet with PieShell Founder + CEO Cheryl ClementsIf you have a great food product, service, technology platform or hospitality idea and you’re thinking about launching a crowdfunding campaign in the next 12 months, sit down with PieShell Founder and CEO Cheryl Clements for a 45-minute one-on-one.
Launched in 2016, PieShell is a food and beverage–specific crowdfunding platform that brings a new approach to funding food and beverage projects of all kinds. While other platforms see high fail rates for these kinds of campaigns, PieShell’s innovative model includes stepping stones (built-in stretch goals), project incubation through best practices, and a growing community of funders dedicated to supporting innovative ideas in food. With nearly 40 projects in the pipeline, PieShell is projecting $500K in funding in its first year, with a 100 percent success rate.
PieShell has received media coverage in Forbes, and has developed a number of partnerships with influential players in the food industry, including Chobani and the head of Emerging Brands for Clorox.
About CherylFor Cheryl, food is personal. Growing up in Smiths Falls, Ontario, Canada, she spent summers helping her mother run a pie business. With help from her dad and brother, they made close to 10,000 pies. Aptly named The Pie Shell, it was headquartered where all good startups begin—the family’s basement.
Cheryl took her 18 years of experience installing the ERP system SAP at Fortune 500 companies and her lifetime of helping her family with their own food startups to create PieShell, an innovative food and beverage–specific crowdfunding platform.

For those with more general questions who just want to understand the basics of crowdfunding in today's environment, join us for a short presentation with Q&A at 7:00 pm.


  1. The Archery 470 Alabama Street, San Francisco, CA