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Wed March 26, 2014

Live at the Apple Store: Automatic Labs

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Even as cars have become technically sophisticated, the driver experience has remained largely the same. Automatic aims to change that. Get an inside look at the development process as Ljuba Miljkovic, chief product officer at Automatic Labs, shares the delights and challenges of creating an app that’s equal parts hardware, software, and cloud services.

For those unfamiliar with Automatic, it is an iPhone app that is paired with a tiny piece of intelligent hardware that connects your iPhone to your car’s on-board computer when you drive. It helps consumers save gas, drive safer and understand why their car’s check engine light came on. It also remembers where the car is parked, can automatically call for help in a crash and alert loved ones.
Even as cars have become technically sophisticated, the driver experience has remained largely the same. Automatic aims to change that. Get an inside look at the development process as Ljuba Miljkovic, chief product officer at Automatic Labs, shares the delights and challenges of creating an app that’s equal parts hardware, software, and cloud services.

For those unfamiliar with Automatic, it is an iPhone app that is paired with a tiny piece of intelligent hardware that connects your iPhone to your car’s on-board computer when you drive. It helps consumers save gas, drive safer and understand why their car’s check engine light came on. It also remembers where the car is parked, can automatically call for help in a crash and alert loved ones.
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