Join us for our Salon Series, where Letterform Archive staff invite you to experience materials related to a specific topic of interest to the Collection.
Big, bold, and brash, nothing grabs attention quite like wood type. The Industrial revolution gave rise to mass production, urbanism, and advertising, demanding typefaces that could fill posters and engage audiences. Supplementing metal casting for wood cut letters allowed type manufactures to push the boundaries of size, weight, width, and ornamentation to extremes.
In our next Salon, Associate Curator Stephen Coles will explore the Archive’s collection of wood type specimens, from colorful chromatics to wacky oddities, along with the ways wood type has been used and revived over the last two centuries.
Doors at 6:00pm. Presentation begins promptly at 6:30pm.
show less
Big, bold, and brash, nothing grabs attention quite like wood type. The Industrial revolution gave rise to mass production, urbanism, and advertising, demanding typefaces that could fill posters and engage audiences. Supplementing metal casting for wood cut letters allowed type manufactures to push the boundaries of size, weight, width, and ornamentation to extremes.
In our next Salon, Associate Curator Stephen Coles will explore the Archive’s collection of wood type specimens, from colorful chromatics to wacky oddities, along with the ways wood type has been used and revived over the last two centuries.
Doors at 6:00pm. Presentation begins promptly at 6:30pm.
Join us for our Salon Series, where Letterform Archive staff invite you to experience materials related to a specific topic of interest to the Collection.
Big, bold, and brash, nothing grabs attention quite like wood type. The Industrial revolution gave rise to mass production, urbanism, and advertising, demanding typefaces that could fill posters and engage audiences. Supplementing metal casting for wood cut letters allowed type manufactures to push the boundaries of size, weight, width, and ornamentation to extremes.
In our next Salon, Associate Curator Stephen Coles will explore the Archive’s collection of wood type specimens, from colorful chromatics to wacky oddities, along with the ways wood type has been used and revived over the last two centuries.
Doors at 6:00pm. Presentation begins promptly at 6:30pm.
read more
Big, bold, and brash, nothing grabs attention quite like wood type. The Industrial revolution gave rise to mass production, urbanism, and advertising, demanding typefaces that could fill posters and engage audiences. Supplementing metal casting for wood cut letters allowed type manufactures to push the boundaries of size, weight, width, and ornamentation to extremes.
In our next Salon, Associate Curator Stephen Coles will explore the Archive’s collection of wood type specimens, from colorful chromatics to wacky oddities, along with the ways wood type has been used and revived over the last two centuries.
Doors at 6:00pm. Presentation begins promptly at 6:30pm.
show less
Date/Times:
2339 Third Street, Floor 4R, San Francisco, CA 94107
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