Join City officials and community leaders for a dedication and lighting ceremony honoring Joseph Kosuth’s new neon mural W.F.T (San Francisco), located on the western façade of the historic Bill Graham Auditorium. Kosuth has created a permanent neon installation titled W.F.T. (San Francisco), displaying the words "civic" and "auditorium" and mapping out the origins of the two words in illuminated text. The installation marks several firsts: the artist’s first permanent public artwork on a landmark building in the USA and the San Francisco’s first major project funded by the City’s Public Art Trust.
Kosuth describes his work as follows: The structure of this installation has two parts: the etymology of the words ‘Civic’ and ‘Auditorium’ in white neon on the western façade. The word ‘Civic’ is intricately connected to the long history of civil rights activism that has taken place (and continues to take place) in the plaza–from Gay Rights to Black Lives Matter. The word ‘Auditorium’ on the other hand is more specific to the building itself, referring to the collective audience assembled by Bill Graham, who found a way, as a concert promoter to not only promote concerts but also community. It is only in the present when a word is used, as it is with a work of art being experienced, that all which comprises the present finds its location in the process of making meaning. Here, in this work, language becomes both an allegory and an actual result of all of which it would want to speak.