A moderated conversation with pioneers in design.
The Bay Area is home to the design consultancies that collectively redefined professional practice for the digital age. Among them was Lunar Design, founded some 40 years ago by Jeff Smith, Gerard Furbershaw, and Robert Brunner. Smith and Furbershaw have stepped back and handed the reins of leadership to the next generation, which is now known as McKinsey Design. The evening, presented by the CCA Design Division and hosted by Professor Barry Katz, will be devoted to a discussion with Jeff and Gerard as they reflect back on the industry, survey its present state, and speculate about its future directions— including a legacy that has primed them to return to their roots with a new initiative, SF Design.
About California College of the Arts
Located at the center of innovation and technology in the San Francisco Bay Area, California College of the Arts is home to a world-renowned faculty of practicing artists and entrepreneurs, and a diverse community of makers that are boldly reimagining the world. Offering 22 undergraduate and 11 graduate programs in fine arts, architecture, design, and writing, CCA’s creative culture is built around the ideals of interdisciplinary collaboration, sustainability, and community engagement.
A moderated conversation with pioneers in design.
The Bay Area is home to the design consultancies that collectively redefined professional practice for the digital age. Among them was Lunar Design, founded some 40 years ago by Jeff Smith, Gerard Furbershaw, and Robert Brunner. Smith and Furbershaw have stepped back and handed the reins of leadership to the next generation, which is now known as McKinsey Design. The evening, presented by the CCA Design Division and hosted by Professor Barry Katz, will be devoted to a discussion with Jeff and Gerard as they reflect back on the industry, survey its present state, and speculate about its future directions— including a legacy that has primed them to return to their roots with a new initiative, SF Design.
About California College of the Arts
Located at the center of innovation and technology in the San Francisco Bay Area, California College of the Arts is home to a world-renowned faculty of practicing artists and entrepreneurs, and a diverse community of makers that are boldly reimagining the world. Offering 22 undergraduate and 11 graduate programs in fine arts, architecture, design, and writing, CCA’s creative culture is built around the ideals of interdisciplinary collaboration, sustainability, and community engagement.
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1111 8th Street, San Francisco, CA 94107
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