Emerging from the vibrant music scene of Atlanta, Hardrock is a 20-year-old underground sensation making waves in the music industry. With an enigmatic persona and a rapidly expanding cult fanbase, he's quickly become one of the most exciting rising acts in music.
He has quietly reeled in over 50 million streams and counting powered by the likes of "bleh" and "feel alive." Frank Ocean notably showcased the latter on his "Homer Radio Show. Meanwhile, he attracted major co-signs from Trippie Redd, BNYX, F1LTHY, Starboy, Matthew Williams, and more.
Christened one of HYPEBEAST's "Best Rising Artists of 2023" and COMPLEX's "24 Artists to Watch in 2024" he sold out both his very first headline gig at Market Hotel in New York City last fall, and his European tour this January. Simultaneously, the fashion world has taken notice in a big way. He was spotted front row at Givenchy's 2023 Paris Fashion Week Show, attended Pharrell's debut Louis Vuitton showing, and walked for 1017 Alyx 9SM at Milan Fashion Week.
Emerging from the vibrant music scene of Atlanta, Hardrock is a 20-year-old underground sensation making waves in the music industry. With an enigmatic persona and a rapidly expanding cult fanbase, he's quickly become one of the most exciting rising acts in music.
He has quietly reeled in over 50 million streams and counting powered by the likes of "bleh" and "feel alive." Frank Ocean notably showcased the latter on his "Homer Radio Show. Meanwhile, he attracted major co-signs from Trippie Redd, BNYX, F1LTHY, Starboy, Matthew Williams, and more.
Christened one of HYPEBEAST's "Best Rising Artists of 2023" and COMPLEX's "24 Artists to Watch in 2024" he sold out both his very first headline gig at Market Hotel in New York City last fall, and his European tour this January. Simultaneously, the fashion world has taken notice in a big way. He was spotted front row at Givenchy's 2023 Paris Fashion Week Show, attended Pharrell's debut Louis Vuitton showing, and walked for 1017 Alyx 9SM at Milan Fashion Week.
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