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Fri February 6 - Sat February 7, 2026

Full Circle - Empire 15 Super Bowl Weekend

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Full Circle is EMPIRE's fully immersive 15 year anniversary museum that will showcase their wide range of talent over the years and honor 15 years of independent music, cultural impact, and artist-first innovation. Rooted in the Bay Area, the museum highlights the company's evolution from a local startup into a global force shaping the future of the music and entertainment industry. By aligning EMPIRE's near decade and a half long milestones with Super Bowl weekend, the museum positions EMPIRE's home base of San Francisco on a global cultural stage.

Concurrently, EMPIRE has partnered with the iconic San Francisco based brand Levi's® for three days of Bay Area themed programming entitled "Home Turf" - where authentic Bay Area energy meets the global spotlight. The programming will include exclusive sneaker releases - including a limited sneaker and apparel release with Jordan Brand - customization workshops, and cultural exhibitions that pay tribute to the Bay Area's influence on music, sport, and style.

Music takes center stage throughout the week with performances highlighting Bay Area sounds and artists. The week opens with a Thursday evening pep rally featuring a performance by Bay Area rapper LaRussell, DJ D-Sharp, and a marching band.

In partnership with NPR, the pop-up will host Tiny Desk performances on Friday with Goapele, P-Lo, Souls of Mischief, and Ruby Ibarra, a previous Tiny Desk Content Winner, marking the first time the beloved concert series recreates its iconic performances outside of NPR's Washington, D.C. headquarters.
Full Circle is EMPIRE's fully immersive 15 year anniversary museum that will showcase their wide range of talent over the years and honor 15 years of independent music, cultural impact, and artist-first innovation. Rooted in the Bay Area, the museum highlights the company's evolution from a local startup into a global force shaping the future of the music and entertainment industry. By aligning EMPIRE's near decade and a half long milestones with Super Bowl weekend, the museum positions EMPIRE's home base of San Francisco on a global cultural stage.

Concurrently, EMPIRE has partnered with the iconic San Francisco based brand Levi's® for three days of Bay Area themed programming entitled "Home Turf" - where authentic Bay Area energy meets the global spotlight. The programming will include exclusive sneaker releases - including a limited sneaker and apparel release with Jordan Brand - customization workshops, and cultural exhibitions that pay tribute to the Bay Area's influence on music, sport, and style.

Music takes center stage throughout the week with performances highlighting Bay Area sounds and artists. The week opens with a Thursday evening pep rally featuring a performance by Bay Area rapper LaRussell, DJ D-Sharp, and a marching band.

In partnership with NPR, the pop-up will host Tiny Desk performances on Friday with Goapele, P-Lo, Souls of Mischief, and Ruby Ibarra, a previous Tiny Desk Content Winner, marking the first time the beloved concert series recreates its iconic performances outside of NPR's Washington, D.C. headquarters.
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Category:
Music

Date/Times:
1 Montgomery Street, San Francisco, CA 94104

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