The Penny Ice Creamery image
The Penny Ice Creamery is the only ice cream shop in Santa Cruz making delicious ice cream completely from scratch in house. Our rotating selection of flavors feature local, seasonal, and organic ingredients served fresh daily, and we never use pre-m... more
Upper Crust Pizza & Pasta image
Sharon and Joe Carollo opened the doors to Upper Crust Pizza & Pasta in April 1979 on Mission St in Santa Cruz. For the 30 years that followed, Upper Crust Pizza & Pasta has been specializing in authentic Sicilian square pizza and homemade pasta d... more
Located in Santa Cruz, California and founded by Sean Venus, Venus Spirits is currently producing organic small-batch whiskey, gin, aquavit and blue agave spirits. We build bold flavors that start with organic and locally sourced ingredients. Each ba... more
West End Tap & Kitchen image
West End is a neighborhood eatery that showcases the flavors of a traditional pub with a California twist; using local, fresh and seasonal foods. Our food is cooked to pair perfectly with one of many craft beers and wines.  Our chef brings Frenc... more
Ye Olde Watering Hole image
The Watering Hole is an old time dive bar on the west side. Come enjoy great drinks at a happy price, great people, a pool table, or even play some tunes on the juke box. THe Watering Hole consistently televises NFL games during the season and Gia... more
The landmark downtown deli offers a touch of the last century loaded with flavor freshness. Specialty sandwiches like the legendary Mediterranean, the Castroville—big on marinated artichokes—and the meal-sized Muffaletta all turn lunch in... more