Thu December 12, 2019

MUSTARD

at The Warfield (8:30pm)
10 Summers & Goldenvoice Present
MUSTARD

Mustard has a knack for changing music. The Grammy-winning South Los Angeles native pioneered a new rap sound and ushered in a new wave in the early 2010s dispensing sizzling skeletal soundscapes for YG ("My Hitta") and Tyga ("Rack City"). With an arsenal of dance floor and radio beats at the ready, Mustard's signature sound quickly became the go-to aural fix for the top acts in urban music today.

Some of his biggest hits to date include Rihanna's "Needed Me," "Omarion's "Post to Be" with Chris Brown and Jhene Aiko, and YG's "Big Bank" featuring 2 Chainz, Big Sean and Nikki Minaj. The 40x platinum-selling producer has earned a string of accolades for his efforts, including BMI's prestigious "Songwriter of the Year "award and BET Hip-Hop Awards' "Producer of the Year."

Mustard flipped the script again in 2018, delivering an elegant throwback sound for his protégé, R&B songstress Ella Mai, whose "Boo'd Up" proved a staggering success. The smash hit recently won the 2019 Grammy award for "Best R&B Song," earning Mustard his very first Grammy. "Boo'd Up" is tied for the longest-running #1 by a woman on Billboard magazine's R&B/Hip-Hop Airplay chart. The song was also #1 on both Urban Mainstream and Urban AC Radio at the same time in July 2018, an accomplishment last earned by Pharrell Williams' "Happy" in 2014.

Thanks in part to his work with Ella Mai, Mustard expanded from the "ratchet" club sound he popularized to a more refined one. His sonic evolution and his ability to develop an R&B artist wowed music industry insiders. "You get looked at in a different light when you break an artist like that," Mustard says of his phenomenal success with Ella Mai, who he signed to his 10 Summers record label.

Never one to rest on the laurels of success, Mustard is plotting yet another musical shift. First up is his "Pure Water" single with platinum rappers Migos. "With 'Pure Water,' I wanted to go straight to the club," reveals Mustard. "It sounds like a party. And I'm not saying like a down South party or a Trap party. It's like Migos-coming-to-LA-and-having-a-house-party here."

With the single climbing the charts, the father of three wants to show that his decade of dominance is only the beginning. "It's like I've been here this whole time but I think that this year is going to be the year that everybody can actually see it," Mustard says, "that people actually get to see me grow in front of them."
10 Summers & Goldenvoice Present MUSTARD Mustard has a knack for changing music. The Grammy-winning South Los Angeles native pioneered a new rap sound and ushered in a new wave in the early 2010s dispensing sizzling skeletal soundscapes for YG ("My Hitta") and Tyga ("Rack Cit...
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Date/Times:
  • Thu Dec 12 (8:30pm)
The Warfield 33 Upcoming Events
982 Market Street, San Francisco, CA 94102

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