You're a classical artist. You're also a brand!
Classical artists study, work, and teach across a global arts marketplace, and must connect their professional story with students, colleagues, audiences and employers across a gig economy; classical artists are small businesses. However, on a crowded and competitive playing field, especially in the US, artists must be able to strategically self-promote, market and tell a professional brand story across social media and real-life. BrandStoryNow applies business brand marketing concepts and approaches to The Small Business of You.™
Learn how to:Â
* Define and develop your unique brand identity
* Leverage the power of brand storytellingÂ
* Develop and execute your 'elevator pitch'
* Establish a personal brand strategyÂ
* Set and meet professional goals
* Maximize the power of social media
* Approach and understand social media metrics and key performance indicators (KPIs)
BrandStoryNow also features classical artist marketing case studies and Q&A session.Â
READ: A recap of our November 2016 BrandStoryNow event at San Francisco Conservatory of Music!
Small business owners, startup founders, and students welcome!
BrandStoryNow is an arts marketing experience presented by James Mowdy, founder of b|spoke - a brand consultancy (BSPOKE LLC).
You're a classical artist. You're also a brand!
Classical artists study, work, and teach across a global arts marketplace, and must connect their professional story with students, colleagues, audiences and employers across a gig economy; classical artists are small businesses. However, on a crowded and competitive playing field, especially in the US, artists must be able to strategically self-promote, market and tell a professional brand story across social media and real-life. BrandStoryNow applies business brand marketing concepts and approaches to The Small Business of You.™
Learn how to:Â
* Define and develop your unique brand identity
* Leverage the power of brand storytellingÂ
* Develop and execute your 'elevator pitch'
* Establish a personal brand strategyÂ
* Set and meet professional goals
* Maximize the power of social media
* Approach and understand social media metrics and key performance indicators (KPIs)
BrandStoryNow also features classical artist marketing case studies and Q&A session.Â
READ: A recap of our November 2016 BrandStoryNow event at San Francisco Conservatory of Music!
Small business owners, startup founders, and students welcome!
BrandStoryNow is an arts marketing experience presented by James Mowdy, founder of b|spoke - a brand consultancy (BSPOKE LLC).
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