The New York Times’ Creative-at-Large Mark Borden hosts a conversation on bringing romance back to art in the age of digital design with Andy Cruz, Co-Founder of House Industries and Enrique Lores, President of HP Imaging and Printing. Analog creatives have a unique emotional connection to their work – the feeling of a press and smell of its ink. But in the past decade, a forced entry into digital design has sanitized the experience from start to finish. As Silicon Valley reunites with peoples’ craving for tangibility, sweeping changes in print technology are bringing romance back to digital design.
The New York Times’ Creative-at-Large Mark Borden hosts a conversation on bringing romance back to art in the age of digital design with Andy Cruz, Co-Founder of House Industries and Enrique Lores, President of HP Imaging and Printing. Analog creatives have a unique emotional connection to their work – the feeling of a press and smell of its ink. But in the past decade, a forced entry into digital design has sanitized the experience from start to finish. As Silicon Valley reunites with peoples’ craving for tangibility, sweeping changes in print technology are bringing romance back to digital design.
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