In 2014, a small team of San Francisco Bay Area residents assembled to work on what would be the biggest Super Bowl the NFL had ever staged - the milestone Super Bowl 50. As the first Super Bowl in the Bay Area in more than 30 years, there was no municipal purse to tap, nor any roadmap to follow - yet after the final whistle was blown, Super Bowl 50 was the most giving, most shared and most participatory Big Game to date.
Join us Thursday evening for an inside look at "the making of" Super Bowl 50, from inception to completion, and how the Bay Area helped redefine the Super Bowl experience. Former Host Committee colleagues Pat Gallagher and Stephanie Martin share their book Big Game, Bigger Impact and what lessons they learned during the Host Committee’s two-year run-up and how their culture helped to achieve a record-setting Super Bowl, both on and off the field, including raising over $12 million for local charities.
We'll have a limited number of copies of Big Game, Bigger Impact available for purchase in-store during the event only.
About The Authors
Pat Gallagher is a pioneer in the sports, entertainment and visitor industries, and played a key role in the success of the landmark Super Bowl 50 Host Committee. Best known for his long career as the innovative “idea guy” for the San Francisco Giants, Gallagher is proud to have made the “fun business” his life’s work.
Stephanie Martin is an accomplished marketing and communications professional who has shaped consumer outreach, stakeholder engagement and brand development strategies for Fortune 500 companies such as The Home Depot and SUPERVALU, and major sporting events including Super Bowl 50 and the 34th America’s Cup. www.martincommunications.work