Babyface Ray with Veeze
Hailing from the east side's 6 Mile section, the 29-year-old born Marcellus Register is a staple of both Detroit and couture street rap at large. With his trademark conversational delivery and thoughtful wordplay, Ray has accumulated over 400 million streams in a little over 2 years . In 2021 Ray went on a run that started with the release of Unf*ckwitable and culminated with Ray being booked for festivals such as Rolling Loud Miami, NY, and LA, Day in Vegas, Lyrical Lemonade Summer Smash, and more as well as opening for Jack Harlow as direct support on the Creme de la Creme tour. Unf*ckwitable saw Ray chart #1 on Billboard heatseekers and in the Rolling Stone Trending at #25.
In the wake of Unf*ckwitable's success, Ray garnered co-signs from Tyler The Creator, Lil Baby, Future, and LaMello Ball, and accumulated a host of collaborations with modern rap megastars such as Jack Harlow, Trippie Redd, Big Sean, Moneybagg Yo, and EST Gee, which set the stage for 2022 and his official debut album "FACE".
Upon its release, "FACE" ascended to the #3 spot on Apple Music all genres chart and #2 on the hip hop chart, drumming up widespread acclaim and high praise from Billboard, Pitchfork, Complex and more.
In support of the FACE album, Ray went on his first nationwide sold out tour and played festivals such as Rolling Loud, Lyrical Lemonade's Summer Smash, Made In America, Wireless Fest, Broccoli City and others. He was also recently named an XXL freshman for 2022 and was elected to be part of the 2022 class for YouTube Music's Black Voices Fund. In the wake of these accolades, Ray returns with his second album of the year in "MOB". The project features Lil Durk, Blxst, Nija, Doe Boy and more, and leads up to Ray's Late night TV performance on Jimmy Fallon, as well as his second headline tour slated for 2023.
A favorite within Michigan's increasingly dominant rap scene (experiencing a renaissance in recent years), Babyface Ray made his career with the kind of deadpan raps that are as icy as winter in the Midwest. Like a Blaxploitation character in rap form, the menacing bars he spits arrive with an almost impossible equanimity. "I done seen it all. That's why I am so cool," the 31-year-old rapper says over Zoom in Los Angeles. "Nothing really fazes me."