Avant is a name that has been used in the context of being original or innovative but the singer / songwriter from Cleveland has transformed the word into a powerhouse brand. Since breaking out on the music scene with his first platinum hit singles, “Separated” and “My First Love”—he has been on a non-stop journey having released seven albums in the last 15 years.
His new album, The VIII (eight)is sure to capture true fans and R&B music lovers with his magnetic voice and beautifully, interwoven lyrics. Each song on the album is a labor of love and reflects different observations around him.
“I try to keep everything in perspective as things just go on in life. I’m a writer that writes from real life—a narrative. I try to write from what I see,” he said. “I keep it fresh and new for the people.”
With various changes taking place in the music industry, Avant feels he’s in a better place more now than ever. He has survived the roller coaster of changes that R&B music has encountered and credits hard work and persistence as a key formula to success.
“What’s the state of R&B, right now? I think it’s in a good state and the reason is when I came into the game, it was at its highest. Money was everywhere—it was beautiful. Rap came in and dominated. But there’s another form of how you do music and younger people need to understand there’s another way to deal with people,” Avant explains.
Over the years, Avant has accumulated an impressive catalog of hits that has included “Read Your Mind”, “Makin’ Good Love”, “Don’t Take Your Love Away” and “You and I” featuring Keke Wyatt among other chart toppers. On The VIII, he continues to create his signature formula of success, touching the emotional chord of the listener.
Produced by Travis Spells, “Find a Way” is a homage to the fans for staying loyal but all the while referring to the loyalty of a woman who has waited for a man to find a way back to her heart.
“Take it There” is about the fantasy of creating an environment for your lover. He explains, “Its how I can go into my backyard, and we can make this feel like a beach. As a writer, it’s important to bring that visual across.”
show less
His new album, The VIII (eight)is sure to capture true fans and R&B music lovers with his magnetic voice and beautifully, interwoven lyrics. Each song on the album is a labor of love and reflects different observations around him.
“I try to keep everything in perspective as things just go on in life. I’m a writer that writes from real life—a narrative. I try to write from what I see,” he said. “I keep it fresh and new for the people.”
With various changes taking place in the music industry, Avant feels he’s in a better place more now than ever. He has survived the roller coaster of changes that R&B music has encountered and credits hard work and persistence as a key formula to success.
“What’s the state of R&B, right now? I think it’s in a good state and the reason is when I came into the game, it was at its highest. Money was everywhere—it was beautiful. Rap came in and dominated. But there’s another form of how you do music and younger people need to understand there’s another way to deal with people,” Avant explains.
Over the years, Avant has accumulated an impressive catalog of hits that has included “Read Your Mind”, “Makin’ Good Love”, “Don’t Take Your Love Away” and “You and I” featuring Keke Wyatt among other chart toppers. On The VIII, he continues to create his signature formula of success, touching the emotional chord of the listener.
Produced by Travis Spells, “Find a Way” is a homage to the fans for staying loyal but all the while referring to the loyalty of a woman who has waited for a man to find a way back to her heart.
“Take it There” is about the fantasy of creating an environment for your lover. He explains, “Its how I can go into my backyard, and we can make this feel like a beach. As a writer, it’s important to bring that visual across.”
Avant is a name that has been used in the context of being original or innovative but the singer / songwriter from Cleveland has transformed the word into a powerhouse brand. Since breaking out on the music scene with his first platinum hit singles, “Separated” and “My First Love”—he has been on a non-stop journey having released seven albums in the last 15 years.
His new album, The VIII (eight)is sure to capture true fans and R&B music lovers with his magnetic voice and beautifully, interwoven lyrics. Each song on the album is a labor of love and reflects different observations around him.
“I try to keep everything in perspective as things just go on in life. I’m a writer that writes from real life—a narrative. I try to write from what I see,” he said. “I keep it fresh and new for the people.”
With various changes taking place in the music industry, Avant feels he’s in a better place more now than ever. He has survived the roller coaster of changes that R&B music has encountered and credits hard work and persistence as a key formula to success.
“What’s the state of R&B, right now? I think it’s in a good state and the reason is when I came into the game, it was at its highest. Money was everywhere—it was beautiful. Rap came in and dominated. But there’s another form of how you do music and younger people need to understand there’s another way to deal with people,” Avant explains.
Over the years, Avant has accumulated an impressive catalog of hits that has included “Read Your Mind”, “Makin’ Good Love”, “Don’t Take Your Love Away” and “You and I” featuring Keke Wyatt among other chart toppers. On The VIII, he continues to create his signature formula of success, touching the emotional chord of the listener.
Produced by Travis Spells, “Find a Way” is a homage to the fans for staying loyal but all the while referring to the loyalty of a woman who has waited for a man to find a way back to her heart.
“Take it There” is about the fantasy of creating an environment for your lover. He explains, “Its how I can go into my backyard, and we can make this feel like a beach. As a writer, it’s important to bring that visual across.”
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His new album, The VIII (eight)is sure to capture true fans and R&B music lovers with his magnetic voice and beautifully, interwoven lyrics. Each song on the album is a labor of love and reflects different observations around him.
“I try to keep everything in perspective as things just go on in life. I’m a writer that writes from real life—a narrative. I try to write from what I see,” he said. “I keep it fresh and new for the people.”
With various changes taking place in the music industry, Avant feels he’s in a better place more now than ever. He has survived the roller coaster of changes that R&B music has encountered and credits hard work and persistence as a key formula to success.
“What’s the state of R&B, right now? I think it’s in a good state and the reason is when I came into the game, it was at its highest. Money was everywhere—it was beautiful. Rap came in and dominated. But there’s another form of how you do music and younger people need to understand there’s another way to deal with people,” Avant explains.
Over the years, Avant has accumulated an impressive catalog of hits that has included “Read Your Mind”, “Makin’ Good Love”, “Don’t Take Your Love Away” and “You and I” featuring Keke Wyatt among other chart toppers. On The VIII, he continues to create his signature formula of success, touching the emotional chord of the listener.
Produced by Travis Spells, “Find a Way” is a homage to the fans for staying loyal but all the while referring to the loyalty of a woman who has waited for a man to find a way back to her heart.
“Take it There” is about the fantasy of creating an environment for your lover. He explains, “Its how I can go into my backyard, and we can make this feel like a beach. As a writer, it’s important to bring that visual across.”
show less
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