For the biggest moment of its year-long celebration of the 150th anniversary, the Levi's® brand will launch a free immersive activation to honor the beloved 501® jeans and the brand's long-standing association with San Francisco, its birth city. Open to the public beginning May 19 through May 27 at San Francisco's historic Skylight at the Armory, the 501® Experience will feature an archival museum, opportunities for custom pieces, a hometown marketplace, and special performances by DJ Shadow, Toro Y Moi, mxmtoon, Tune-Yards, Tommy Guerrero, Tony MF, and more.
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150 YEARS IN THE MAKING
The 501® Original is more than a pair of jeans. It's a community. A symbol. A movement. A miner seeking fame and fortune. A wall buckling in the name of freedom. The sound of an entire lawn singing together. It's a canvas defined by people, places and moments in history.
Get ready to immerse yourself in the spirit and energy of the 501® Original.
show less
~~~~~~~~
150 YEARS IN THE MAKING
The 501® Original is more than a pair of jeans. It's a community. A symbol. A movement. A miner seeking fame and fortune. A wall buckling in the name of freedom. The sound of an entire lawn singing together. It's a canvas defined by people, places and moments in history.
Get ready to immerse yourself in the spirit and energy of the 501® Original.
For the biggest moment of its year-long celebration of the 150th anniversary, the Levi's® brand will launch a free immersive activation to honor the beloved 501® jeans and the brand's long-standing association with San Francisco, its birth city. Open to the public beginning May 19 through May 27 at San Francisco's historic Skylight at the Armory, the 501® Experience will feature an archival museum, opportunities for custom pieces, a hometown marketplace, and special performances by DJ Shadow, Toro Y Moi, mxmtoon, Tune-Yards, Tommy Guerrero, Tony MF, and more.
~~~~~~~~
150 YEARS IN THE MAKING
The 501® Original is more than a pair of jeans. It's a community. A symbol. A movement. A miner seeking fame and fortune. A wall buckling in the name of freedom. The sound of an entire lawn singing together. It's a canvas defined by people, places and moments in history.
Get ready to immerse yourself in the spirit and energy of the 501® Original.
read more
~~~~~~~~
150 YEARS IN THE MAKING
The 501® Original is more than a pair of jeans. It's a community. A symbol. A movement. A miner seeking fame and fortune. A wall buckling in the name of freedom. The sound of an entire lawn singing together. It's a canvas defined by people, places and moments in history.
Get ready to immerse yourself in the spirit and energy of the 501® Original.
show less
Date/Times:
333 14th Street, San Francisco, CA 94103
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