Let’s face it—wine tasting has come to be about so much more than grapes and acidity. While sipping and nodding knowledgeably are still staple behaviors, documenting wine weekends on social media is a whole other art form within itself. Winery owners are well aware of the money shot factor; the prettier the premises, the more IG eyes their business gets. Just like the modern-day restaurant, newer wineries have a social media angle built into their blueprints, and you needn’t feel superficial about taking advantage of the gorgeous vistas and pristine buildings.
For your next wine tasting trip, we uncovered 6 of the most attractive spots on the map, ready for you to strike a pose. Note: none of them is members-only, but some require a reservation. All are beautiful.
Located on a picturesque, wine-dotted road, Provenance just launched an irresistible eye candy; a large-scale mural by one of the Bay finest artists, Heather Day. The mural, in Day’s easily recognizable abstract style, greats the visitors upon arrival, and, blended with the region’s permanently blue skies and the building’s terracotta hue, creates an instant Instagram classic when posing against it. Then, at the vineyard, grab a bottle of a crisp Provenance Sauvignon Blanc, add a picnic basket stocked with goodies, a recent offering, and relax on the lawn. Your aesthetical contribution to the world won’t go unnoticed.
1695 St Helena Highway South, St Helena
Looking like a movie set, Cline possesses all the rolling hills and lush vines Wine Country has to offer. But that’s not all; there’s also a charming mini-mansion, a clever sign with changing quips like ‘Hip Hip Rosé!’, and a picturesque pond with a fountain. A small farm full of friendly ‘resident animals’ and a historic museum complete the tour, a glass of crisp rosé in hand. No reservations required.
24737 Arnold Drive, Sonoma
Ashes and Diamonds
Modern and stylish, Ashes and Diamond opened in 2017 and immediately got into all the important design magazines, thanks to its edgy architectural vibe. You’ll want to permanently move into the sitting area, outfitted with cute armchairs and decor items, and you’ll feel a strong urge to position yourself against the multi-colored structure, sipping the winery’s signature red. As a bonus, there are cultural events and pop-up dinners. No reservations required, but some events are ticketed.
4130 Howard Lane, Napa
It’s hard to resist Scribe’s hacienda, one of the most desirable little buildings on your feed. Scribe, a boutique winery with a millennial fanbase, is known for its serene surroundings and chic events. Beautiful ceramics arranged just so, romantic peeling walls, gorgeous cheeseboards…it’s all part of the magic. To enjoy the premises fully, a reservation is required—call a couple of weeks ahead to book your spot at the hacienda, where wine tastings and bites by visiting chefs are served on the weekends.
2100 Denmark Street, Sonoma
Barely visible from the road, Sterling Vineyards has a winning card that trumps all competitors—a cable car taking dazzled guests up to the mountains where all the fun awaits. Aside from the obvious photo-ops along the way up, the estate itself is a marvel of white, rounded shapes. Add the stunning views, with the obligatory glass of wine, and you got a frame to make friends grape-green with supportive envy. Reservations are not required.
1111 Dunaweal Lane, Calistoga
Tank Garage Winery
Tank Garage Winery isn’t your typical winery. Located on the edge of town, it looks like a bygone-era gas station; a cute gimmick born to make Instagram gold. Pose with the vintage pumps, play some pinball and grab a couple of colorful, funky bottles, designed by a variety of artists. For those not into turquoise and retro vibes, a chic ‘speakeasy’ space is hidden inside the winery that’s just as photogenic. Reservations for large parties are preferred. Live music and events are advertised often, RSVP required.
1020 Foothill Boulevard, Calistoga