After Virginia Ramos (San Francisco’s famed Tamale Lady) was booted from selling her tamales in the Mission District due to a violation of city health codes earlier this year, she started a crowd-funding campaign for a brick-and-mortar space.

The Indiegogo campaign ends in late October and unfortunately, Ramos is still well short of her stated $50,000 goal. So she’s taking a new approach to getting the word out, partnering with car ride service Uber to deliver her tamales for free on Friday, September 13th.

How it works: Users can open their app in select parts of the Mission and Lower Haight and toggle over to Tamale Lady. The delivery of piping hot tamales is free, from 8pm until they run out. If users see a grayed-out Tamale Lady icon, Uber reps say to try again.

This is just one promotion as many in San Francisco try to help an institution in the city with her dream. On Thursday, September 19th, a benefit will be held to help raise funds for Ramos’ planned shop  at The Knockout (3223 Mission St.) at 9pm. Entry will be $5 to $15 on a sliding scale with music from Grandma’s Boyfriend, Scraper, Windham Flat, Quite Polite and more free tamales from Ramos.

There’s still more than a month left to help the Tamale Lady realize her dream. Here’s the page for her campaign.