Indie artist Consequence teams up with Southern California group Pac Div to hit the stage at 330 Ritch on Saturday night with a slew of talented Djs for a Mardi Gras-themed hip hop celebration.
Consequence maintains a mature 90s vibe with intelligent rhymes and tight flow helped by his NYC background and first steps with cousin Q-Tip’s group A Tribe Called Quest. Eventually a mixtape made it into the hands of Kanye West and Consequence was featured on the song “Gone” off Kanye’s debut The College Dropout. He put out his own album in 2007 and will be releasing a follow-up soon as a member of Kanye’s record label GOOD Music, including the already released single “Whatever U Want” featuring Kanye and R&B crooner John Legend.
The younger Pac Div, or Pacific Division, a trio consisting of brothers Like and Mibbs, along with childhood friend BeYoung, started performing together in high school. Their innovative West Coast sound led the group opening for acts like Ludacris and N.E.R.D. They are currently working on a second album and this week dropped their fifth mixtape titled Mania, full of new-age backpack rap jams, such as one of the first songs to drop, electro-infused “Anti Freeze.”
Although both Consequence and Pac Div are riding slightly under the mainstream radar, they’re from different worlds and styles, which is anticipated to mix for an entertaining show supported by more than a half-dozen DJs. The event Top Billin, held second Saturdays at 330 Ritch, is produced by Bay Area collective and online TV show Distortion 2 Static and aims to highlight the next big names in hip hop.[audio:http://pulse.sfstation.com/files/2011/03/Consequence-Feat-Kanye-West-John-Legend-Whatever-You-Want.mp3]
Consequence “Whatever U Want” ft. Kanye West & John Legend[audio:http://pulse.sfstation.com/files/2011/03/Pac-Div-Anti-Freeze.mp3]
Pac Div “Anti Freeze”