Watch out world, McSweeney’s is set to launch a new cookbook imprint late this spring. Both foodies and fans of McSweeney’s other projects like The Believer and Wholphin will be greatly pleased. Publisher’s Weekly writes that the decision to to create a cookbook imprint was “inspired by the very encouraging response to the food section in a one-off newspaper prototype McSweeney’s published in December 2009.”
The first project to be published will be called Lucky Peach. It’ll be published as a quarterly print journal along with a unique iPad app. According to PW, “Every issue will focus on a particular dish or ingredient. The subject of the first app/journal will, unsurprisingly, be ramen.”
The second project will be Mission Street Food: Recipes and Ideas from an Improbable Restaurant by Anthony Myint and Karen Leibowitz.
For more, go here.[via Chow]