Keeping up with those New Year’s resolutions? My guess is that, like me, you’re getting distracted by new episodes of The Office and putting off the gym for a heaping bowl of Ben & Jerry’s. You promised your thighs a tone up so put your money where your mouth is.
Gym-pact is the brainchild of two Harvard graduates who wanted to motivate people to visit the gym regularly after learning about the influence of immediate consequences in their behavioral economics course. The social enterprise program works with local gyms, dance centers and yoga studios to offer members discounts in exchange for committing to attend the centers a certain number of days a week. When members slack off on their workout routine, they are charged a “motivational fee” with a minimum of $10 per day missed.
Currently, Gym-pact only has negotiated group rates with Planet Fitness locations in Massachusetts. Let’s hope this social experiment grows so the American waistline doesn’t.
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Photo Credit: coacheshotseat.com
Corporate workhorse by day; Chronic dater by night. Cody explores the streets of SF in search for unique experiences to share with readers of SF Station and contributes juicy dating stories toDateNightSF.com