Think you’re the only one who’s been faced with a diaper blow-out, sick child, baby poop art and backed-up toilet (probably with your smartphone in it)? You are not alone. That is why Clorox partnered with “Modern Family” writer Carol Leifer, “Real Housewives of Beverly Hills” mom Kyle Richards (and more!) to create The Clorox Ick-tionary – a Wiki-style dictionary of icky messes.
THE BREAKDOWN:
THE WHO: The Clorox team, along with San Francisco-native dad blogger, Charlie Capen, of nationally-recognized and praised blog, How to Be A Dad
THE WHAT: The Clorox Ick-tionary interactive mobile experience with fun word-play games for parents and children to enjoy together
THE WHERE:
Union Square at the corner of Powell and Geary
THE WHEN:
April 11 from 11 a.m. – 5 p.m. (San Francisco)
THE WHY: We’re bringing the Clorox Ick-tionary words and definitions to you first hand with a 12’ glass truck and interactive experience that includes:
• Coupons and giveaways
• A variety of fun, interactive word-play games, from street scrabble and chalk hangman, to iPad stations for exploring
https://www.Icktionary.com
• Getting to know the Clorox Ick-tionary words and definitions first-hand