Workshop | Start-ups, Structure Your B2B Lead Generation Strategy

When
Event has passed (Thu Sep 7, 2017 - Thu Sep 7, 2017)
Where
Timelapse
Time
08:30 AM
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City
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Description



Build or optimize your B2B sales funnel the right way.


Review each acquisition channel and learn how to organize and prioritize them.


Review and discuss inspiring, real-world case studies.


Learn to measure and optimize your lead gen success with the right KPIs and tools.


Join the Timelapse Community and network with like-minded marketers.


Course Description: This class will cover principles and tools of B2B Lead Gen Strategy. Lead generation has evolved from traditional channels to a blend of awareness and targeted content marketing. Your instructor will go over tangible examples and case studies of how to utilize the right channels to meet your objectives. He will share free and paid tools that you can apply to your growth approach. The workshop will be intimate and highly interactive so you can ask questions and receive feedback from the instructor and the group.
1 - Principles of B2B Lead Generation for Start-ups

Defining user acquisition vs Lead Generation and Demand Generation
The evolution of acquisition channels from search to Account-Based Marketing (ABM)
Defining and commenting examples of B2B sales funnels
B2B content strategies for lead generation
UX optimization & A/B testing
Personalization strategies & tools
Discussion: What are your KPIs?

2 - The Growth Toolkit

Defining, reviewing and commenting on each channels of acquisition
Pros/cons and expectations of each channels
Case studies
SEM
Display
SEO
Affiliate
Retargeting
Email
Automation
ABM & Targeted awareness

3 - Conclusion

Resourcing: Manage your time, manage your tools
Open discussion

David Oliver: Director of Online Marketing, Fuze
David is an online Marketing and user acquisition expert with 15+ years of experience across consumer, SaaS and Online Advertising in both B2B and B2C industry. He focused in multi channels acquisition management, website / funnels optimizations, customer acquisition, project management, and metric driven development.
Well-suited for.


Primarily B2B Startup Marketers.


Digital Marketing Coordinators, Associates, or Managers.


Lead Gen and Growth Enthusiasts.

Location

location
  1. Timelapse

    644 Masonic Avenue, San Francisco, CA