Wed July 25, 2018
Workshop: How to Keep Your Brand Top of Mind
SEE EVENT DETAILS
at PariSoMa
(see times)
Why do some brands stick in your mind and others don’t? How do you know when your marketing has just the right amount of pop to get you seen?
Branding and marketing are not just about putting your small business “out there”, it’s about being clear and creative in how you do it. Join us for this hands-on workshop where you will learn and immediately put into action three elements that get your business more attention and more clients.
- Learn how to clarify your message so people GET IT FAST
Business owners are often "too far in" to their business to communicate it in a way that people understand. They use expert speak to explain things that are obvious to them, but complicated to their potential customers. In today's information-dense world, we need to communicate clearly and succinctly so people listen. In this workshop, I'll teach you three points you need to hit for your customer to GET YOU, fast
- Learn how to identify your business voice and tone
Once you have landed on what you're going to say, it's time to decide how you're going to say it. Every business has a personality, and deciding some basic styles up front will keep you on brand and save you lots of time copywriting later. In this workshop, I'll walk you through an exercise to help you identify your company's voice and tone.
- Jumpstart your business creative mindset
You may think creative marketing and ad campaigns are only for the big companies who have lots of money to spend. That's simply not true. Every business no matter the size has the ability and duty to get creative. How else are you going to get our attention? In this workshop, I'll show you some great examples of low budget creative marketing and walk you through an exercise to get your creative juices flowing.
Why do some brands stick in your mind and others don’t? How do you know when your marketing has just the right amount of pop to get you seen?
Branding and marketing are not just about putting your small business “out there”, it’s about being clear and creative in how you do it. Join us for this hands-on workshop where you will learn and immediately put into action three elements that get your business more attention and more clients.
- Learn how to clarify your message so people GET IT FAST
Business owners are often "too far in" to their business to communicate it in a way that people understand. They use expert speak to explain things that are obvious to them, but complicated to their potential customers. In today's information-dense world, we need to communicate clearly and succinctly so people listen. In this workshop, I'll teach you three points you need to hit for your customer to GET YOU, fast
- Learn how to identify your business voice and tone
Once you have landed on what you're going to say, it's time to decide how you're going to say it. Every business has a personality, and deciding some basic styles up front will keep you on brand and save you lots of time copywriting later. In this workshop, I'll walk you through an exercise to help you identify your company's voice and tone.
- Jumpstart your business creative mindset
You may think creative marketing and ad campaigns are only for the big companies who have lots of money to spend. That's simply not true. Every business no matter the size has the ability and duty to get creative. How else are you going to get our attention? In this workshop, I'll show you some great examples of low budget creative marketing and walk you through an exercise to get your creative juices flowing.
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Date/Times:
PariSoMa
169 11th Street, San Francisco, CA 94103
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