Wed March 29, 2017
VR & 360Ëš Video: A Disruptive Force in Advertising
SEE EVENT DETAILS
at Wayfare Tavern
(see times)
Join Pixability and industry experts for cocktails and debate on the future of immersive video in marketing
2016 saw 360-degree video and virtual reality emerge in a big way -- and unsurprisingly, Google and Facebook are leading the charge to define the experience for consumers and advertisers.
Audiences are tuning in, with recent reports that 90% of US consumers think watching videos in a 360-degree format makes for an improved viewing experience, and hardware manufacturers are responding with a dizzying array of technologies.
But the question remains: will 360-degree and VR be relegated to recreation, or become a disruptive force impacting commercial content and advertising? We’re not alone in betting the latter.
show less
2016 saw 360-degree video and virtual reality emerge in a big way -- and unsurprisingly, Google and Facebook are leading the charge to define the experience for consumers and advertisers.
Audiences are tuning in, with recent reports that 90% of US consumers think watching videos in a 360-degree format makes for an improved viewing experience, and hardware manufacturers are responding with a dizzying array of technologies.
But the question remains: will 360-degree and VR be relegated to recreation, or become a disruptive force impacting commercial content and advertising? We’re not alone in betting the latter.
Join Pixability and industry experts for cocktails and debate on the future of immersive video in marketing
2016 saw 360-degree video and virtual reality emerge in a big way -- and unsurprisingly, Google and Facebook are leading the charge to define the experience for consumers and advertisers.
Audiences are tuning in, with recent reports that 90% of US consumers think watching videos in a 360-degree format makes for an improved viewing experience, and hardware manufacturers are responding with a dizzying array of technologies.
But the question remains: will 360-degree and VR be relegated to recreation, or become a disruptive force impacting commercial content and advertising? We’re not alone in betting the latter.
read more
2016 saw 360-degree video and virtual reality emerge in a big way -- and unsurprisingly, Google and Facebook are leading the charge to define the experience for consumers and advertisers.
Audiences are tuning in, with recent reports that 90% of US consumers think watching videos in a 360-degree format makes for an improved viewing experience, and hardware manufacturers are responding with a dizzying array of technologies.
But the question remains: will 360-degree and VR be relegated to recreation, or become a disruptive force impacting commercial content and advertising? We’re not alone in betting the latter.
show less
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