Visit Victoria and Qantas will host a pop-up activation at O’Doul Plaza outside AT&T Park celebrating the launch of Qantas’ new direct route from San Francisco to Melbourne. The event will be open to the public and will showcase four custom-built structures inspired by the Instagrammable “Bathing Boxes” found on Victoria’s Mornington Peninsula. These Victorian icons recently received heritage status from the Victorian Heritage Register for their iconic significance to the State. Consumers visiting the activation will be able to explore inside of each of the boxes, which will feature interactive experiences showcasing the best of Melbourne – including food and wine, wildlife and world-class major events along with the business class experience on a Qantas Dreamliner.
Visit Victoria and Qantas will host a pop-up activation at O’Doul Plaza outside AT&T Park celebrating the launch of Qantas’ new direct route from San Francisco to Melbourne. The event will be open to the public and will showcase four custom-built structures inspired by the Instagrammable “Bathing Boxes” found on Victoria’s Mornington Peninsula. These Victorian icons recently received heritage status from the Victorian Heritage Register for their iconic significance to the State. Consumers visiting the activation will be able to explore inside of each of the boxes, which will feature interactive experiences showcasing the best of Melbourne – including food and wine, wildlife and world-class major events along with the business class experience on a Qantas Dreamliner.
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