Thu May 30, 2013
Transmedia for Brands, Ads and Campaigns: Reaching Your Customers in a Multi-Screen World
SEE EVENT DETAILS
Please get your tickets here: http://tmads.eventbrite.com/#
Transmedia for Brands, Ads and Campaigns: Reaching Your Customers in a Multi-Screen World
“After Coca-Cola rolled out the transmedia campaignit saw a 4% spike in global sales.”
“Once Upon a Soda”
Forbes Magazine, Feb 11, 2013
Drinks, food, networking and discussions
Multi-screen has gone mainstream. From soccer moms, to power executives, to all teens everywhere – we are all accessing multiple devices and screens throughout our day – often at the same time. This multi-screen phenomena is also forcing advertisers, brand managers and marketing communications experts to reformulate their strategies and go-to-market plans to become transmedia so as to optimize for and take advantage of this growing trend.
This month our panelists and presenters will explore how transmedia and the multi-screen phenomena are changing the way they communicate with their customers and stakeholders. We will examine new tools and techniques, case studies and best practices and try to predict what we can expect in the future of advertising and business communications.
Panelists:
Bob is a Group Creative Director at AKQA San Francisco and oversees all of the digital marketing and platform work for Audi of America. He has led award-winning digital work for such clients as Nike, Kraft, Target and Visa. His work has been recognized in British Design & Art Direction, Communication Arts, The One Show, The Clios, New York Art Director’s Club, the Cannes Lions International Festival of Creativity and the New York Festivals. His prior experience includes Goodby Silverstein & Partners, Hal Riney & Partners, and Wieden & Kennedy.
Shane McLaughlin, Senior Manager, Global Communications, Walmart
Shane McLaughlin is Senior Manager, Global Associate Communications for Walmart Global eCommerce, which develops strategies, platforms and applications to transform the way more than 200 million weekly customers shop. Shane leads global strategic communications for more than 3,500 technology workers, including executive communications and counsel, change management leadership, and global social networking and communications initiatives.
Prior to his current role, Shane was responsible for the global communications and public relations support of Nokia email, social networking and IM service clients. He also was instrumental in the marketing of Nokia’s new mobile platform in the social space, driving a shift in consumer and media perception following the announcement of the move (and the leak of CEO Stephen Elop’s infamous “Burning Platform” memo).
Prior to this, Shane was a senior speechwriter for the executive chairman, president and CEO, chief strategy officer and other C-level leaders at
Sprint Nextel, the nation’s third largest wireless carrier. He also played a key role during the $35 billion merger of Sprint and Nextel to create and maintain a dual-internet site for more than 60,000 employees on both sides of the deal. His innovative work leveraging interactive communications to connect with mass audiences was recognized with a “Silver Inkwell” by the International Association of Business Communicators. In addition, a work band he started took honors at the Fortune Magazine “Battle of the Corporate Bands” and recognized him with the “Best Vocalist” award.
Before he jumped on the corporate carousel Shane was a reporter and Web producer with Inc. Magazine and its Web properties, and also spent time working for publishers in the Washington D.C. area. He moonlighted in Boston as a producer for the David Brudnoy show where he met Terry Gilliam and mixed a drink for “the Dude” himself, Jeff Bridges.
When he’s not working, he’s spending time with his family, cycling or playing music. Shane has a B.A. from Holy Cross College.
CEO, Director of Strategy at Propane Studio
As the leader of Propane's strategy team, Neil develops strategic initiatives and business building solutions for a diverse group of clients across a variety of industries and channels. Collaborating closely with clients and Propane's interdisciplinary teams, he consistently transforms extraordinary insights into impactful branded experiences. As CEO of Propane Studio, Neil has provided digital solutions to a roster that spans a broad range of industry sectors. Clients include Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse and Sega. Prior to founding Propane Studio, Neil amassed over a dozen years experience providing digital brand activation and business automation to both the financial and technology sectors, serving clients such as Cisco Systems, Hewlett-Packard and Kodak. A successful local rock drummer, Neil enjoys culture, sailing and traveling with his wife and their adorably keg-shaped pug, Tara.
Moderator: Beth Rogozinski, Co-Founder, Transmedia SF
Beth Rogozinski
SF Digi
show less
Transmedia for Brands, Ads and Campaigns: Reaching Your Customers in a Multi-Screen World
“After Coca-Cola rolled out the transmedia campaignit saw a 4% spike in global sales.”
“Once Upon a Soda”
Forbes Magazine, Feb 11, 2013
Drinks, food, networking and discussions
Multi-screen has gone mainstream. From soccer moms, to power executives, to all teens everywhere – we are all accessing multiple devices and screens throughout our day – often at the same time. This multi-screen phenomena is also forcing advertisers, brand managers and marketing communications experts to reformulate their strategies and go-to-market plans to become transmedia so as to optimize for and take advantage of this growing trend.
This month our panelists and presenters will explore how transmedia and the multi-screen phenomena are changing the way they communicate with their customers and stakeholders. We will examine new tools and techniques, case studies and best practices and try to predict what we can expect in the future of advertising and business communications.
Panelists:
Bob is a Group Creative Director at AKQA San Francisco and oversees all of the digital marketing and platform work for Audi of America. He has led award-winning digital work for such clients as Nike, Kraft, Target and Visa. His work has been recognized in British Design & Art Direction, Communication Arts, The One Show, The Clios, New York Art Director’s Club, the Cannes Lions International Festival of Creativity and the New York Festivals. His prior experience includes Goodby Silverstein & Partners, Hal Riney & Partners, and Wieden & Kennedy.
Shane McLaughlin, Senior Manager, Global Communications, Walmart
Shane McLaughlin is Senior Manager, Global Associate Communications for Walmart Global eCommerce, which develops strategies, platforms and applications to transform the way more than 200 million weekly customers shop. Shane leads global strategic communications for more than 3,500 technology workers, including executive communications and counsel, change management leadership, and global social networking and communications initiatives.
Prior to his current role, Shane was responsible for the global communications and public relations support of Nokia email, social networking and IM service clients. He also was instrumental in the marketing of Nokia’s new mobile platform in the social space, driving a shift in consumer and media perception following the announcement of the move (and the leak of CEO Stephen Elop’s infamous “Burning Platform” memo).
Prior to this, Shane was a senior speechwriter for the executive chairman, president and CEO, chief strategy officer and other C-level leaders at
Sprint Nextel, the nation’s third largest wireless carrier. He also played a key role during the $35 billion merger of Sprint and Nextel to create and maintain a dual-internet site for more than 60,000 employees on both sides of the deal. His innovative work leveraging interactive communications to connect with mass audiences was recognized with a “Silver Inkwell” by the International Association of Business Communicators. In addition, a work band he started took honors at the Fortune Magazine “Battle of the Corporate Bands” and recognized him with the “Best Vocalist” award.
Before he jumped on the corporate carousel Shane was a reporter and Web producer with Inc. Magazine and its Web properties, and also spent time working for publishers in the Washington D.C. area. He moonlighted in Boston as a producer for the David Brudnoy show where he met Terry Gilliam and mixed a drink for “the Dude” himself, Jeff Bridges.
When he’s not working, he’s spending time with his family, cycling or playing music. Shane has a B.A. from Holy Cross College.
CEO, Director of Strategy at Propane Studio
As the leader of Propane's strategy team, Neil develops strategic initiatives and business building solutions for a diverse group of clients across a variety of industries and channels. Collaborating closely with clients and Propane's interdisciplinary teams, he consistently transforms extraordinary insights into impactful branded experiences. As CEO of Propane Studio, Neil has provided digital solutions to a roster that spans a broad range of industry sectors. Clients include Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse and Sega. Prior to founding Propane Studio, Neil amassed over a dozen years experience providing digital brand activation and business automation to both the financial and technology sectors, serving clients such as Cisco Systems, Hewlett-Packard and Kodak. A successful local rock drummer, Neil enjoys culture, sailing and traveling with his wife and their adorably keg-shaped pug, Tara.
Moderator: Beth Rogozinski, Co-Founder, Transmedia SF
Beth Rogozinski
SF Digi
Please get your tickets here: http://tmads.eventbrite.com/#
Transmedia for Brands, Ads and Campaigns: Reaching Your Customers in a Multi-Screen World
“After Coca-Cola rolled out the transmedia campaignit saw a 4% spike in global sales.”
“Once Upon a Soda”
Forbes Magazine, Feb 11, 2013
Drinks, food, networking and discussions
Multi-screen has gone mainstream. From soccer moms, to power executives, to all teens everywhere – we are all accessing multiple devices and screens throughout our day – often at the same time. This multi-screen phenomena is also forcing advertisers, brand managers and marketing communications experts to reformulate their strategies and go-to-market plans to become transmedia so as to optimize for and take advantage of this growing trend.
This month our panelists and presenters will explore how transmedia and the multi-screen phenomena are changing the way they communicate with their customers and stakeholders. We will examine new tools and techniques, case studies and best practices and try to predict what we can expect in the future of advertising and business communications.
Panelists:
Bob is a Group Creative Director at AKQA San Francisco and oversees all of the digital marketing and platform work for Audi of America. He has led award-winning digital work for such clients as Nike, Kraft, Target and Visa. His work has been recognized in British Design & Art Direction, Communication Arts, The One Show, The Clios, New York Art Director’s Club, the Cannes Lions International Festival of Creativity and the New York Festivals. His prior experience includes Goodby Silverstein & Partners, Hal Riney & Partners, and Wieden & Kennedy.
Shane McLaughlin, Senior Manager, Global Communications, Walmart
Shane McLaughlin is Senior Manager, Global Associate Communications for Walmart Global eCommerce, which develops strategies, platforms and applications to transform the way more than 200 million weekly customers shop. Shane leads global strategic communications for more than 3,500 technology workers, including executive communications and counsel, change management leadership, and global social networking and communications initiatives.
Prior to his current role, Shane was responsible for the global communications and public relations support of Nokia email, social networking and IM service clients. He also was instrumental in the marketing of Nokia’s new mobile platform in the social space, driving a shift in consumer and media perception following the announcement of the move (and the leak of CEO Stephen Elop’s infamous “Burning Platform” memo).
Prior to this, Shane was a senior speechwriter for the executive chairman, president and CEO, chief strategy officer and other C-level leaders at
Sprint Nextel, the nation’s third largest wireless carrier. He also played a key role during the $35 billion merger of Sprint and Nextel to create and maintain a dual-internet site for more than 60,000 employees on both sides of the deal. His innovative work leveraging interactive communications to connect with mass audiences was recognized with a “Silver Inkwell” by the International Association of Business Communicators. In addition, a work band he started took honors at the Fortune Magazine “Battle of the Corporate Bands” and recognized him with the “Best Vocalist” award.
Before he jumped on the corporate carousel Shane was a reporter and Web producer with Inc. Magazine and its Web properties, and also spent time working for publishers in the Washington D.C. area. He moonlighted in Boston as a producer for the David Brudnoy show where he met Terry Gilliam and mixed a drink for “the Dude” himself, Jeff Bridges.
When he’s not working, he’s spending time with his family, cycling or playing music. Shane has a B.A. from Holy Cross College.
CEO, Director of Strategy at Propane Studio
As the leader of Propane's strategy team, Neil develops strategic initiatives and business building solutions for a diverse group of clients across a variety of industries and channels. Collaborating closely with clients and Propane's interdisciplinary teams, he consistently transforms extraordinary insights into impactful branded experiences. As CEO of Propane Studio, Neil has provided digital solutions to a roster that spans a broad range of industry sectors. Clients include Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse and Sega. Prior to founding Propane Studio, Neil amassed over a dozen years experience providing digital brand activation and business automation to both the financial and technology sectors, serving clients such as Cisco Systems, Hewlett-Packard and Kodak. A successful local rock drummer, Neil enjoys culture, sailing and traveling with his wife and their adorably keg-shaped pug, Tara.
Moderator: Beth Rogozinski, Co-Founder, Transmedia SF
Beth Rogozinski
SF Digi
read more
Transmedia for Brands, Ads and Campaigns: Reaching Your Customers in a Multi-Screen World
“After Coca-Cola rolled out the transmedia campaignit saw a 4% spike in global sales.”
“Once Upon a Soda”
Forbes Magazine, Feb 11, 2013
Drinks, food, networking and discussions
Multi-screen has gone mainstream. From soccer moms, to power executives, to all teens everywhere – we are all accessing multiple devices and screens throughout our day – often at the same time. This multi-screen phenomena is also forcing advertisers, brand managers and marketing communications experts to reformulate their strategies and go-to-market plans to become transmedia so as to optimize for and take advantage of this growing trend.
This month our panelists and presenters will explore how transmedia and the multi-screen phenomena are changing the way they communicate with their customers and stakeholders. We will examine new tools and techniques, case studies and best practices and try to predict what we can expect in the future of advertising and business communications.
Panelists:
Bob is a Group Creative Director at AKQA San Francisco and oversees all of the digital marketing and platform work for Audi of America. He has led award-winning digital work for such clients as Nike, Kraft, Target and Visa. His work has been recognized in British Design & Art Direction, Communication Arts, The One Show, The Clios, New York Art Director’s Club, the Cannes Lions International Festival of Creativity and the New York Festivals. His prior experience includes Goodby Silverstein & Partners, Hal Riney & Partners, and Wieden & Kennedy.
Shane McLaughlin, Senior Manager, Global Communications, Walmart
Shane McLaughlin is Senior Manager, Global Associate Communications for Walmart Global eCommerce, which develops strategies, platforms and applications to transform the way more than 200 million weekly customers shop. Shane leads global strategic communications for more than 3,500 technology workers, including executive communications and counsel, change management leadership, and global social networking and communications initiatives.
Prior to his current role, Shane was responsible for the global communications and public relations support of Nokia email, social networking and IM service clients. He also was instrumental in the marketing of Nokia’s new mobile platform in the social space, driving a shift in consumer and media perception following the announcement of the move (and the leak of CEO Stephen Elop’s infamous “Burning Platform” memo).
Prior to this, Shane was a senior speechwriter for the executive chairman, president and CEO, chief strategy officer and other C-level leaders at
Sprint Nextel, the nation’s third largest wireless carrier. He also played a key role during the $35 billion merger of Sprint and Nextel to create and maintain a dual-internet site for more than 60,000 employees on both sides of the deal. His innovative work leveraging interactive communications to connect with mass audiences was recognized with a “Silver Inkwell” by the International Association of Business Communicators. In addition, a work band he started took honors at the Fortune Magazine “Battle of the Corporate Bands” and recognized him with the “Best Vocalist” award.
Before he jumped on the corporate carousel Shane was a reporter and Web producer with Inc. Magazine and its Web properties, and also spent time working for publishers in the Washington D.C. area. He moonlighted in Boston as a producer for the David Brudnoy show where he met Terry Gilliam and mixed a drink for “the Dude” himself, Jeff Bridges.
When he’s not working, he’s spending time with his family, cycling or playing music. Shane has a B.A. from Holy Cross College.
CEO, Director of Strategy at Propane Studio
As the leader of Propane's strategy team, Neil develops strategic initiatives and business building solutions for a diverse group of clients across a variety of industries and channels. Collaborating closely with clients and Propane's interdisciplinary teams, he consistently transforms extraordinary insights into impactful branded experiences. As CEO of Propane Studio, Neil has provided digital solutions to a roster that spans a broad range of industry sectors. Clients include Intel, 7 For All Mankind, Hitachi, Intuit, Kaiser Permanente, Macy's, Men's Wearhouse and Sega. Prior to founding Propane Studio, Neil amassed over a dozen years experience providing digital brand activation and business automation to both the financial and technology sectors, serving clients such as Cisco Systems, Hewlett-Packard and Kodak. A successful local rock drummer, Neil enjoys culture, sailing and traveling with his wife and their adorably keg-shaped pug, Tara.
Moderator: Beth Rogozinski, Co-Founder, Transmedia SF
Beth Rogozinski
SF Digi
show less
Date/Times:
155 Sansome Street, 2nd Floor, San Francisco, CA 94104
The Best Events
Every Week in Your Inbox
From Our Sponsors
UPCOMING EVENTS
Great suggestion! We'll be in touch.
Event reviewed successfully.