Hope Bohanec, a leader in the animal protection movement and author of the new book The Ultimate Betrayal: Is There Really Happy Meat? presents a dynamic answer to this question and draw on peer-reviewed research, worker and rescuer testimony, and encounters with the farmed animals themselves. The Ultimate Betrayal explores recent trends in raising and labeling animals processed for food and the misinformation surrounding this way of farming, and discusses how language is used to manipulate consumers' perceptions about humane treatment.
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Hope Bohanec, a leader in the animal protection movement and author of the new book The Ultimate Betrayal: Is There Really Happy Meat? presents a dynamic answer to this question and draw on peer-reviewed research, worker and rescuer testimony, and encounters with the farmed animals themselves. The Ultimate Betrayal explores recent trends in raising and labeling animals processed for food and the misinformation surrounding this way of farming, and discusses how language is used to manipulate consumers' perceptions about humane treatment.
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1875 S. Bascom Avenue, Campbell, CA 95008
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