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Tue September 13, 2005

The Risks of Global Expansion

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Globally active technology-oriented firms encounter risks of global expansion from several aspects: Legal, Marketing, Brand and Design, and Human Resources. This applies especially to Europe – being one of the world's strongest economies and having just grown to a total number of 25 member states.

What do inventors and small to medium-sized firms need to know?
How do companies market themselves differently in Europe?
What qualities does a leader need to have to be successful in Europe?
What impacts does the EU-expansion have on the EU trademark system?

Please join us for this exciting panel of experts in European expansion.

Complimentary appetizers and drinks will be served.
Globally active technology-oriented firms encounter risks of global expansion from several aspects: Legal, Marketing, Brand and Design, and Human Resources. This applies especially to Europe – being one of the world's strongest economies and having just grown to a total number of 25 member states.

What do inventors and small to medium-sized firms need to know?
How do companies market themselves differently in Europe?
What qualities does a leader need to have to be successful in Europe?
What impacts does the EU-expansion have on the EU trademark system?

Please join us for this exciting panel of experts in European expansion.

Complimentary appetizers and drinks will be served.
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Four Embarcadero Center, 10th Floor, San Francisco, CA 94111

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