Ross Birchard is the one of the most exciting record producers to come out of Scotland in the last ten years, seducing rap-heads and ravers alike with his neon-lit R&B and warehouse smashing low-end beats. Now, as the unlikely poster boy for a new generation of genre-mangling UK artists, he's touring his live festival & club shows across the globe & producing for chart- topping urban-pop names like Kanye West, Chris Brown and Azealia Banks.
Hip Hop has always been at Birchard?s beating heart. A champion DJ by 15 he emerged in his late teens as Hudson Mohawke, a founding member of the record label LuckyMe at the creative nexus of Glasgow's electronic scene - a neo-noir comic book character determined to redefine the 'super producer': a role where the underground is the mainstream and the rule book fits in 140 characters or less.
He is certainly on course. HudMo, as he is affectionately known, quickly became Glasgow?s secret weapon; signing album deals from early demos with the gold standard of electronic music Warp Records. Among the ranks of Aphex Twin, Boards of Canada, Squarepusher, Flying Lotus and fellow LuckyMe cohort Rustie, he continues to perfect his sound: classic soul samples siphoned through bombastic air horns, heart-aching top line melody floating above rattling half-time tempos. A truly modern artist belonging to true-hip hop?s lineage, but equally inspired by the pop/soul hybrids of Quincy Jones. The main room happy hardcore rave and the deep, dark roots of techno are all viscerally acknowledged in this music - even at it's most pop.