Tue September 23, 2025
The Clift Royal Sonesta Hotel’s Redwood Room Toasts Negroni Week With Aviation American Gin Takeover
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San Francisco's iconic Redwood Room at The Clift Royal Sonesta Hotel will celebrate Negroni Week (September 23-27, 2025) during an exclusive partnership with Aviation American Gin, the premium, celebrity-backed gin brand co-owned by actor Ryan Reynolds.
From 5:00 PM until close, the legendary Redwood Room will transform into a Negroni lover's haven, featuring five inventive variations of the classic cocktail crafted with Aviation American Gin. Guests will enjoy an elevated experience that blends the glamour of The Clift's historic cocktail lounge with the energy of San Francisco nightlife.
Featured Negronis
White Negroni - Aviation Gin, Luxardo Bianco, Lillet Blanc
Peach Negroni - Aviation Gin, Sweet Vermouth, Campari, Mathilde Peach Liqueur
Little Black Submarines - Aviation Gin, Averna, Sweet Vermouth, Mr. Black Coffee Liqueur
Smoked Chili Negroni - Aviation Gin, Campari, Sweet Vermouth, Ancho Chile Liqueur, Smoked Chili Bitters
Okie Dokie Artichokie - Aviation Gin, Cynar, Sweet Vermouth
The Redwood Room will pair its signature Art Deco atmosphere with live DJ sets, creating an immersive nightlife celebration. Aviation Gin-branded décor, including a photo-ready step-and-repeat, signature menus, and digital visuals, will spotlight the brand's premium positioning and Ryan Reynolds' playful, celebrity connection.
VIP guests and select members of the press will enjoy a complimentary welcome Negroni, while all attendees will be encouraged to share their experience on social channels with hashtags #NegroniWeek #RedwoodRoom #AviationGin #Sonesta.
"The Redwood Room has always been at the heart of San Francisco's cocktail culture," said Isabelle Matter, General Manager of The Clift Royal Sonesta Hotel. "Our partnership with Aviation Gin for Negroni Week is the perfect way to celebrate a timeless cocktail with a modern twist, and to make history fun again at The Clift."
About The Clift Royal Sonesta Hotel
Located at 495 Geary Street in Union Square, The Clift Royal Sonesta Hotel blends contemporary sophistication with historic character. Home to the legendary Redwood Room, paneled from a single redwood tree, the hotel has been a San Francisco icon since 1915. Following a multimillion-dollar renovation, The Clift continues to offer guests a uniquely San Francisco experience -- where hospitality is legendary. Learn more at Sonesta.com.
About Aviation American Gin
Founded in Portland, Oregon, and now co-owned by actor Ryan Reynolds, Aviation American Gin is recognized as one of the world's top premium gins. Distilled in small batches with a unique botanical blend, Aviation has redefined the classic spirit and become a favorite for both bartenders and cocktail enthusiasts.
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From 5:00 PM until close, the legendary Redwood Room will transform into a Negroni lover's haven, featuring five inventive variations of the classic cocktail crafted with Aviation American Gin. Guests will enjoy an elevated experience that blends the glamour of The Clift's historic cocktail lounge with the energy of San Francisco nightlife.
Featured Negronis
White Negroni - Aviation Gin, Luxardo Bianco, Lillet Blanc
Peach Negroni - Aviation Gin, Sweet Vermouth, Campari, Mathilde Peach Liqueur
Little Black Submarines - Aviation Gin, Averna, Sweet Vermouth, Mr. Black Coffee Liqueur
Smoked Chili Negroni - Aviation Gin, Campari, Sweet Vermouth, Ancho Chile Liqueur, Smoked Chili Bitters
Okie Dokie Artichokie - Aviation Gin, Cynar, Sweet Vermouth
The Redwood Room will pair its signature Art Deco atmosphere with live DJ sets, creating an immersive nightlife celebration. Aviation Gin-branded décor, including a photo-ready step-and-repeat, signature menus, and digital visuals, will spotlight the brand's premium positioning and Ryan Reynolds' playful, celebrity connection.
VIP guests and select members of the press will enjoy a complimentary welcome Negroni, while all attendees will be encouraged to share their experience on social channels with hashtags #NegroniWeek #RedwoodRoom #AviationGin #Sonesta.
"The Redwood Room has always been at the heart of San Francisco's cocktail culture," said Isabelle Matter, General Manager of The Clift Royal Sonesta Hotel. "Our partnership with Aviation Gin for Negroni Week is the perfect way to celebrate a timeless cocktail with a modern twist, and to make history fun again at The Clift."
About The Clift Royal Sonesta Hotel
Located at 495 Geary Street in Union Square, The Clift Royal Sonesta Hotel blends contemporary sophistication with historic character. Home to the legendary Redwood Room, paneled from a single redwood tree, the hotel has been a San Francisco icon since 1915. Following a multimillion-dollar renovation, The Clift continues to offer guests a uniquely San Francisco experience -- where hospitality is legendary. Learn more at Sonesta.com.
About Aviation American Gin
Founded in Portland, Oregon, and now co-owned by actor Ryan Reynolds, Aviation American Gin is recognized as one of the world's top premium gins. Distilled in small batches with a unique botanical blend, Aviation has redefined the classic spirit and become a favorite for both bartenders and cocktail enthusiasts.
San Francisco's iconic Redwood Room at The Clift Royal Sonesta Hotel will celebrate Negroni Week (September 23-27, 2025) during an exclusive partnership with Aviation American Gin, the premium, celebrity-backed gin brand co-owned by actor Ryan Reynolds.
From 5:00 PM until close, the legendary Redwood Room will transform into a Negroni lover's haven, featuring five inventive variations of the classic cocktail crafted with Aviation American Gin. Guests will enjoy an elevated experience that blends the glamour of The Clift's historic cocktail lounge with the energy of San Francisco nightlife.
Featured Negronis
White Negroni - Aviation Gin, Luxardo Bianco, Lillet Blanc
Peach Negroni - Aviation Gin, Sweet Vermouth, Campari, Mathilde Peach Liqueur
Little Black Submarines - Aviation Gin, Averna, Sweet Vermouth, Mr. Black Coffee Liqueur
Smoked Chili Negroni - Aviation Gin, Campari, Sweet Vermouth, Ancho Chile Liqueur, Smoked Chili Bitters
Okie Dokie Artichokie - Aviation Gin, Cynar, Sweet Vermouth
The Redwood Room will pair its signature Art Deco atmosphere with live DJ sets, creating an immersive nightlife celebration. Aviation Gin-branded décor, including a photo-ready step-and-repeat, signature menus, and digital visuals, will spotlight the brand's premium positioning and Ryan Reynolds' playful, celebrity connection.
VIP guests and select members of the press will enjoy a complimentary welcome Negroni, while all attendees will be encouraged to share their experience on social channels with hashtags #NegroniWeek #RedwoodRoom #AviationGin #Sonesta.
"The Redwood Room has always been at the heart of San Francisco's cocktail culture," said Isabelle Matter, General Manager of The Clift Royal Sonesta Hotel. "Our partnership with Aviation Gin for Negroni Week is the perfect way to celebrate a timeless cocktail with a modern twist, and to make history fun again at The Clift."
About The Clift Royal Sonesta Hotel
Located at 495 Geary Street in Union Square, The Clift Royal Sonesta Hotel blends contemporary sophistication with historic character. Home to the legendary Redwood Room, paneled from a single redwood tree, the hotel has been a San Francisco icon since 1915. Following a multimillion-dollar renovation, The Clift continues to offer guests a uniquely San Francisco experience -- where hospitality is legendary. Learn more at Sonesta.com.
About Aviation American Gin
Founded in Portland, Oregon, and now co-owned by actor Ryan Reynolds, Aviation American Gin is recognized as one of the world's top premium gins. Distilled in small batches with a unique botanical blend, Aviation has redefined the classic spirit and become a favorite for both bartenders and cocktail enthusiasts.
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From 5:00 PM until close, the legendary Redwood Room will transform into a Negroni lover's haven, featuring five inventive variations of the classic cocktail crafted with Aviation American Gin. Guests will enjoy an elevated experience that blends the glamour of The Clift's historic cocktail lounge with the energy of San Francisco nightlife.
Featured Negronis
White Negroni - Aviation Gin, Luxardo Bianco, Lillet Blanc
Peach Negroni - Aviation Gin, Sweet Vermouth, Campari, Mathilde Peach Liqueur
Little Black Submarines - Aviation Gin, Averna, Sweet Vermouth, Mr. Black Coffee Liqueur
Smoked Chili Negroni - Aviation Gin, Campari, Sweet Vermouth, Ancho Chile Liqueur, Smoked Chili Bitters
Okie Dokie Artichokie - Aviation Gin, Cynar, Sweet Vermouth
The Redwood Room will pair its signature Art Deco atmosphere with live DJ sets, creating an immersive nightlife celebration. Aviation Gin-branded décor, including a photo-ready step-and-repeat, signature menus, and digital visuals, will spotlight the brand's premium positioning and Ryan Reynolds' playful, celebrity connection.
VIP guests and select members of the press will enjoy a complimentary welcome Negroni, while all attendees will be encouraged to share their experience on social channels with hashtags #NegroniWeek #RedwoodRoom #AviationGin #Sonesta.
"The Redwood Room has always been at the heart of San Francisco's cocktail culture," said Isabelle Matter, General Manager of The Clift Royal Sonesta Hotel. "Our partnership with Aviation Gin for Negroni Week is the perfect way to celebrate a timeless cocktail with a modern twist, and to make history fun again at The Clift."
About The Clift Royal Sonesta Hotel
Located at 495 Geary Street in Union Square, The Clift Royal Sonesta Hotel blends contemporary sophistication with historic character. Home to the legendary Redwood Room, paneled from a single redwood tree, the hotel has been a San Francisco icon since 1915. Following a multimillion-dollar renovation, The Clift continues to offer guests a uniquely San Francisco experience -- where hospitality is legendary. Learn more at Sonesta.com.
About Aviation American Gin
Founded in Portland, Oregon, and now co-owned by actor Ryan Reynolds, Aviation American Gin is recognized as one of the world's top premium gins. Distilled in small batches with a unique botanical blend, Aviation has redefined the classic spirit and become a favorite for both bartenders and cocktail enthusiasts.
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