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Mon February 18, 2019

The Art of Author Branding: When Your NAME Alone Can Sell

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All authors need a brand, so this class teaches how to locate and
cultivate your audience into passionate fans who BUY YOUR BOOKS!

How can you grow your platform and turn your name alone into a bankable
asset? Not as hard as you might have been led to believe.

You DO NOT need to be a tech guru/mega-high-pressure-sales person to
excel at this. In fact, it’s best if you aren’t.

Yet, the reality is that in the digital age of commerce, consumers rely
on brands more than ever in human history. They’re overwhelmed and we
can help them out….by finding US.

Consumers (which is code for readers) buy from who they know, like and
trust. In a sea of infinite choices, a powerful NAME is a tremendous
asset.

Can you say “James Patterson”?

The single largest challenge all writers face in the digital age is
discoverability and connecting with our audience is a challenge but
nothing we cannot handle.

This class will address:

What is a brand? How to make one uniquely your own;
How to BE YOU! You are a writer, not an insurance salesman!
Harness your imagination & creativity for better results (No one likes
SPAM, so don’t serve it!);
How to use this information to locate, engage and cultivate an audience;
Myths about exposure;
Common scams that will wreck your brand and earning ability;
Why most promotion is a waste of money;
A list of expensive and not-so-bright ideas for reaching readers;
Knowing when and HOW to promote;
AND MORE!
Overall, this class is about working smarter not harder. This class is to
teach you to think strategically so all energy is focused. Sure, we have
to hustle, but why not hustle and there be an AUTHENTIC PAYDAY for all
that hard work?
All authors need a brand, so this class teaches how to locate and cultivate your audience into passionate fans who BUY YOUR BOOKS! How can you grow your platform and turn your name alone into a bankable asset? Not as hard as you might have been led to believe. You DO NOT need...
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5 Embarcadero Center, San Francisco, CA 94111

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