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Wed January 29, 2014

Synesthia – Visual Merchandising Gets Sensual

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at The NWBLK (see times)
Visual Merchandisers find themselves in the driving seat of a new sense-focused retail trend as retailers implement more sensory and immersive experiences in store to engage and delight consumers, including more visceral displays.

To tempt consumers back to their brick and mortar locations, forward thinking retailers are implementing a more personal path to purchase assisted by visual display, to reward those customers who visit in-store with a memorable experience and help turn the sale.

PANELISTS:

Andrea BELL – Editor, Retail & Consumer Insight at WGSN

Joanna FELDER – Director of Creative Strategy at Chute Gerdeman

ROAD’S Synesthesia: Visual Merchandising Gets Sensual features a PANEL of key VM experts who will explore ideas ranging from more engaging mannequin placements and personalisation of ‘social-media ready’ displays, to the benefits of playing with scent and atmosphere in order to create a strong, competitive differential.

*More panelists will be announced shortly.
Visual Merchandisers find themselves in the driving seat of a new sense-focused retail trend as retailers implement more sensory and immersive experiences in store to engage and delight consumers, including more visceral displays.

To tempt consumers back to their brick and mortar locations, forward thinking retailers are implementing a more personal path to purchase assisted by visual display, to reward those customers who visit in-store with a memorable experience and help turn the sale.

PANELISTS:

Andrea BELL – Editor, Retail & Consumer Insight at WGSN

Joanna FELDER – Director of Creative Strategy at Chute Gerdeman

ROAD’S Synesthesia: Visual Merchandising Gets Sensual features a PANEL of key VM experts who will explore ideas ranging from more engaging mannequin placements and personalisation of ‘social-media ready’ displays, to the benefits of playing with scent and atmosphere in order to create a strong, competitive differential.

*More panelists will be announced shortly.
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The NWBLK
1999 Bryant Street, San Francisco, CA 94110

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