Let us rock your world – and those of your guests - when you book your event at SVN West, San Francisco's hottest new performance and corporate event venue. There's no venue like this in Northern California and it's one of the most unique spaces in the country. The space dates back to the late 1920's when El Patio Ballroom opened there, hosting swing and big band musicians like Les Brown, Woody Herman, Stan Kenton, and Harry James. At some point, it became the Carousel Ballroom which operated up until 1968 when Bill Graham took it over. After about six months, he changed the name to Fillmore West (Fillmore East being his auditorium in New York City) which hosted some of the biggest names in rock and roll during its brief three year run.