Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994.
The designer brand caters to the skateboarding, and hip hop cultures, as well as to the youth culture in general. The designer brand produces clothes and accessories and also manufactures skateboards. Its shoes, clothing, and accessories are sold extensively in the secondary market.
The distinctive red box logo with "Supreme" in white Futura Heavy Oblique is largely based on Barbara Kruger's propaganda art.
Supreme releases new products through their retail locations around the world as well as their website on Thursday mornings in Europe and America, and on Saturday mornings in Japan.
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