There are two processes at work in every sale: the selling process and the buying process.
The Strategic Selling® and Conceptual Selling® Customer-Focused Interactions programs combine to offer a process to strategically pursue complex opportunities by understanding the buying and selling processes at work. The program helps map out both the sales opportunity being pursued as well as the expected outcomes of each critical customer interaction
This program combination provides organizations a more complete picture of the elements at play in a complex sale. Time and energy will be focused on those opportunities most likely to become profitable, long-term customers. This combination also gives organizations a common process and language for pursuing sales opportunities and planning for effective customer interactions.
There are two processes at work in every sale: the selling process and the buying process.
The Strategic Selling® and Conceptual Selling® Customer-Focused Interactions programs combine to offer a process to strategically pursue complex opportunities by understanding the buying and selling processes at work. The program helps map out both the sales opportunity being pursued as well as the expected outcomes of each critical customer interaction
This program combination provides organizations a more complete picture of the elements at play in a complex sale. Time and energy will be focused on those opportunities most likely to become profitable, long-term customers. This combination also gives organizations a common process and language for pursuing sales opportunities and planning for effective customer interactions.