In as little as a decade, fashion media has transformed and grown, thanks to technological advances that allow us to have constant audience interaction at our fingertips. However, as new platforms emerge that make fashion even more accessible, the rules for covering the industry are changing.
What type of stories matter to editors and readers? What does it take to succeed as a journalist in the age of social media? Is traditional story pitching still effective?
In partnership with Academy of Art University, join us for a lively panel with media industry experts as we discuss and clarify the current state of fashion media, its impact on digital and print publications, and how fashion and lifestyle brands can best benefit from its innovations, debates, and developments.
AGENDA
6:00-6:30 - Doors open, Check-in and Intros
6:30-7:30 - Discussion and Audience Q&A
7:30-8:15 - Networking
PANELISTS
Erin Feher, Style and Design Editor, San Francisco Magazine
Erin Feher has been a writer, editor and trusted voice in the Bay Area for more than a decade, specializing in design, architecture, art, fashion, parenting and lifestyle. She is currently the Style & Design editor for San Francisco magazine, and previously served as Editor in Chief at California Home+Design and founding Editor in Chief of Habitat. Her work has appeared in dozens of publications, and she is currently designing and building her dream home in San Francisco's Outer Richmond (@thecabrillocompound), where she lives with her husband and two children.
Maghan McDowell, Journalist
Maghan is a Bay Area freelance journalist who has written on fashion, beauty and technology for publications including Business of Fashion, Glossy and Marie Claire, among others. Previously, she was the technology reporter at WWD, and was a style reporter at the San Francisco Chronicle. She is also an analog collage artist and sneaker designer. Learn more at: www.maghanmcdowell.com. Twitter & Instagram: @maghanmcd
Stephan Rabimov, MA, MIA (Moderator)Director of Social Media Center & Fashion Journalism, School of Fashion, Academy of Art University
Stephan Rabimov is an entrepreneur, journalist, speaker, and publisher with over 15 years of experience covering emerging markets across fashion, culture, lifestyle, and arts. In addition to serving as a Director of Fashion Journalism program and the Social Media Center at Academy of Art University, Stephan is a regular contributor to Forbes.com and Observer.com. He is a founder and editor-in-chief of DEPESHA magazine, Editor-at-Large at 180 Magazine, a former executive fashion editor at FourTwoNine magazine, and a former contributor to the Examiner, the Huff Post, and Nob Hill Gazette. Stephan's expert insights and content have been published across The New York Times, Russia Beyond The Headlines Edition, Women's Wear Daily, L'Officiel Ukraine, Vogue Russia, Wall Street Journal, CNN, Yahoo Style, and many others.
Stephan holds a Masters of International Affairs and The Harriman Institute Certificate from the School of International and Public Affairs, and a Masters of Arts in Statistics - all from the Columbia University in NYC. Find Stephan at Forbes and on Twitter @depesha.
In as little as a decade, fashion media has transformed and grown, thanks to technological advances that allow us to have constant audience interaction at our fingertips. However, as new platforms emerge that make fashion even more accessible, the rules for covering the industry are changing.
What type of stories matter to editors and readers? What does it take to succeed as a journalist in the age of social media? Is traditional story pitching still effective?
In partnership with Academy of Art University, join us for a lively panel with media industry experts as we discuss and clarify the current state of fashion media, its impact on digital and print publications, and how fashion and lifestyle brands can best benefit from its innovations, debates, and developments.
AGENDA
6:00-6:30 - Doors open, Check-in and Intros
6:30-7:30 - Discussion and Audience Q&A
7:30-8:15 - Networking
PANELISTS
Erin Feher, Style and Design Editor, San Francisco Magazine
Erin Feher has been a writer, editor and trusted voice in the Bay Area for more than a decade, specializing in design, architecture, art, fashion, parenting and lifestyle. She is currently the Style & Design editor for San Francisco magazine, and previously served as Editor in Chief at California Home+Design and founding Editor in Chief of Habitat. Her work has appeared in dozens of publications, and she is currently designing and building her dream home in San Francisco's Outer Richmond (@thecabrillocompound), where she lives with her husband and two children.
Maghan McDowell, Journalist
Maghan is a Bay Area freelance journalist who has written on fashion, beauty and technology for publications including Business of Fashion, Glossy and Marie Claire, among others. Previously, she was the technology reporter at WWD, and was a style reporter at the San Francisco Chronicle. She is also an analog collage artist and sneaker designer. Learn more at: www.maghanmcdowell.com. Twitter & Instagram: @maghanmcd
Stephan Rabimov, MA, MIA (Moderator)Director of Social Media Center & Fashion Journalism, School of Fashion, Academy of Art University
Stephan Rabimov is an entrepreneur, journalist, speaker, and publisher with over 15 years of experience covering emerging markets across fashion, culture, lifestyle, and arts. In addition to serving as a Director of Fashion Journalism program and the Social Media Center at Academy of Art University, Stephan is a regular contributor to Forbes.com and Observer.com. He is a founder and editor-in-chief of DEPESHA magazine, Editor-at-Large at 180 Magazine, a former executive fashion editor at FourTwoNine magazine, and a former contributor to the Examiner, the Huff Post, and Nob Hill Gazette. Stephan's expert insights and content have been published across The New York Times, Russia Beyond The Headlines Edition, Women's Wear Daily, L'Officiel Ukraine, Vogue Russia, Wall Street Journal, CNN, Yahoo Style, and many others.
Stephan holds a Masters of International Affairs and The Harriman Institute Certificate from the School of International and Public Affairs, and a Masters of Arts in Statistics - all from the Columbia University in NYC. Find Stephan at Forbes and on Twitter @depesha.
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