Everything has changed when it comes to building an author platform and launching a successful book. Success today means thinking more like a media outlet than a marketer and this master class will cut through the generalized clutter and focus on practical strategies and case studies of what is working today in platform development for authors.
Taught by one of the world’s leading book marketing experts, Rusty Shelton, who has led the strategy for the launch of more than 35 New York Times and Wall Street Journal bestsellers, and wrote the book on Mastering the New Media Landscape, this is a must-attend for anyone wanting to take control of their platform and build their authority in their space.
Everything has changed when it comes to building an author platform and launching a successful book. Success today means thinking more like a media outlet than a marketer and this master class will cut through the generalized clutter and focus on practical strategies and case studies of what is working today in platform development for authors.
Taught by one of the world’s leading book marketing experts, Rusty Shelton, who has led the strategy for the launch of more than 35 New York Times and Wall Street Journal bestsellers, and wrote the book on Mastering the New Media Landscape, this is a must-attend for anyone wanting to take control of their platform and build their authority in their space.
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