More than half of all online users use social media to learn about breaking news. How can scientists and communicators tap the power of social media to cut through the clutter and tell their stories? As social media transforms the way the public consumes news, science communicators have an exciting opportunity to effectively and memorably spread their message. At this month’s SciComm Studio, we will hear from mobile app developers and social media strategists on how to best get messages across online. First, we’ll learn from the founders of Humbot, a mobile app designed to help the public understand scientific concepts through bite-sized content. Then, we’ll hear from the Director of Social Media for UC Berkeley, who is taking a bottom-up approach to connecting students and scientists with their communities.
6:30pm - doors 7:00pm - talks + workshop 8:00pm - networking 9:00pm - close
Can Olcer is the co-founder of Humbot and is responsible for building the software. Even though Can's formal background is in business, he has been working as a software engineer for the past five years. Prior to founding Humbot, he was the co-founder and CTO at the Swiss power bank on-demand start-up Battere.
Dorena Nagel is the co-founder of Humbot, and responsible for creating the educational science content. She studied environmental sciences at ETH Zurich and her cat is called cat. Prior to founding Humbot, she was leading the supply chain and data science efforts at the Swiss power bank on-demand start-up Battere.
With over 25 years of marketing and digital communications experience, Kathryn Bader is honored to tell the Berkeley story every day as the Director of Social Media for the Office of Communications and Public Affairs at UC Berkeley. In 2013, she co-created the UC Berkeley Social Media Advisory Team, aka Social Slice, bringing together a small, but committed group of amazing undergraduates to brainstorm, create content, and contribute to various social and campus- wide campaigns.