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You don't need to know how to cook a steak to eat and enjoy it. You don't need to know the difference between acrylics and oils to buy a piece of art. No one says you've got to understand the manufacturing process of shampoo to choose one bottle over the other. And you don't need to speak an esoteric language just to explain how much you like your spiffy new car.
So why are we pressured into understanding malolactic fermentation, the difference between a Bordeaux and a Meritage, the art of barrel aging, and the taste of slate in order to have a glass of wine?
And the wine industry wonders why more people don't' "get" wine. - roshambowinery.com